Agent Central Max

With many years of marketing experience in the real estate industry, our team has successfully developed many Web sites for brokers, agents, boards and associations.

Our flagship product,  Agent Central Max has been a tremendous marketing tool for all.   It was developed and enhanced by recommendations from consumers and real estate professionals.

As with any Web Site it is important that you consistently update your site with new content and important information. The information contained within your site should target your audience with relevent news and content to the areas you serve.  Our content management system all allows you to easily modify and update your content.   Our product also offers a number of  features such as:

• Advanced Search Technology
• Lead Generation
• Unlimited Agent Profiles
• Advanced IDX Search Solutions
• Auto Responders
• Cell Phone Alerts On Leads
• Support for Virtual Tours
• Complete Listing Maintenance
• Scalable IDX Solutions
• Listing Syndication
• Contact Management
• Backend Productivity tools (IntraNet Calendar, News and Document Management)
• Portfolio Manager – Capture prospects, generate automatic listing alerts, saved searches and favorite listings folders.
• Branded Email
• Custom Designed To Your Specifications
• All Real And Search Engine Friendly Pages
• Calendar
• News
• Blogging
• Office Roster
• Career Capture
• Multi-office Support
• Open House Information
• Mapping Listings

Our team will work closely with you to ensure your online marketing success.   A number of third party Web 2.o applications can easily be integrated to your site as well.

With our tools and knowledge of marketing, we can help you obtain the online presence to help build your business. Please call us to learn more at 877-791-4825 or visit us at www.readvantage.com

” Your success is our success”

Just When You Really Started To Hate Windows Vista….In Comes Windows 7

JUST WHEN YOU REALLY STARTED TO HATE WINDOWS VISTA….IN COMES WINDOWS 7

In July, Microsoft finally sent the next evolution of the Windows Operating System, Window 7, to manufacturing. It is expected to be available on October 22. Microsoft has high hopes that Windows 7 sets straight all of the problems that Windows Vista had, while at the same time, adding features and improving usability.

In many ways, Microsoft appears to have hit the mark. Boot and load times have improved, especially on systems with multi-core processors. The Quick Launch toolbar has been replaced with the ability to pin applications to the taskbar for easy access. And Jump Lists, which organizes your most recently used documents with the applications that they belong to. But, oddly enough, while offering so many user interface improvements, Microsoft has chosen to NOT provide a simple email application with Windows 7. Outlook Express began it’s life way back in Windows 95, and has been with us all the way through Windows XP. Windows Vista introduced us to the next incarnation of email from Microsoft — Windows Mail. But, in Windows 7, Microsoft removed email altogether from the operating system. You can, however, still download Windows Mail, along with Windows Movie Maker and Windows Photo Gallery, as part of the free Windows Live Essentials download pack.

As with any new Microsoft Operating System, things always seem to go better on a FRESH install of the operating system, instead of an upgrade. Windows 7 will require you to have at least 1 gigabyte of memory, but realistically, you should have at least 2 gigabytes. Memory is cheap. Microsoft has streamlined the many confusing Vista editions, offering Windows 7 in only three available editions — Home, Professional and Ultimate. Most new computer systems purchased today come with a free upgrade to Windows 7 when it is released.

For more information about Microsoft Windows 7, visit the Microsoft web site at  http://www.microsoft.com/windows/windows-7/default.aspx

Some Common Mistakes Writing Good Content

It seems I have written so many articles on what you should be doing when writing content for your website, I thought this time I would write about some things you should not be doing. Content writing for a website differs from print style writing because in print you do not have to worry about SEO considerations.  Over the years I have seen many Agent websites.  One common problem is that the busy REALTOR forgets how important writing effective content can be.  Let’s face it the Internet is here to stay and their is money to be made by the smart Agent that can leverage the technology.

To make things organized and easy to follow I am going to disect the page from top to bottom.

Title (H1) Tag

When writing content remember your focus should be on your keywords. But we also have to contend with actual people reading your web page as well. So tip #1 is do not make your Title boring or too technical. While keeping your keywords in play make your title interesting and think about what people may be searching for. Luxury Bergen County Real Estate is both descriptive and encompasses my keywords if they were luxury real estate in Bergen County.

Body Content

Your main body content should be interesting and inf0rmative.  So tip #2 is keep is lively and do not make a long run on paragraph.  Break your content up into logical paragraph blocks.  I say time and time again “Content is King”.  Keep that in mind.  While we always want our pages SEO optimized, if that are boring you will not keep your visitors on the site long enough to gain a prospect.

Paragraph Headings (H2-H5)

Just as you were taught in school paragraph headings play a vital roles in both SEO and a well written page.  Using the H2-H5 tags break your article into easily readable pieces.  So tip #3 is make sure you do not write long boring body content with no heading tags.

Bulleted Lists

Another great way to organize your content is to make a bulleted or numbered list.  These should be preferably be your keywords.  You can then link these lists to section on your current page or to another page on your website.  So tip #4, use bullets lists when you need to organize a series of related information, don’t just write a long run on sentence.

Bolding

The use of bolding is a another great way to provide emphasis to your keywords.  When you bold the search engines see these bolded words as important words and so to people naturally.  So tip #5 is to make sure you do not over use bolding or bold non-relevant words.

Anchor Text

The use of anchor text (links) is another great tactic to good content writing.  They provide significance to your content and the the bot scanning your content.  Anchoring keywords is a must.  When you relate your pages together via keyword anchored text you are giving the bots a good idea of what is important on your website.  So tip #6 is to avoid using anchor text on non-relevant keywords and do not anchor too many non keywords.

Originality

Tip #7 is do not plagiarize.  Copying content may seem like a easy and efficient way to get lots of content on your website but the search engines employ sophisticated technology to look for this and when they find it they will drop your relevance or even drop the page.

BIG problem is that the busy REALTOR likes to copy content.  It might be enticing to copy that community information but you are only hurting yourself in terms of SEO value.  Google and the engines a like spend millions looking for plagerized content.  Build quality original content.  Take your own buying and selling experience and bring that onto your website.

Tip #8 is something I hope everyone realizes.  Don’t try to keyword stuff, use white text to keyword spam, cloaking or any other means to fool the search engines.  They spend millions and millions of dollars to track this and the consequence if you are caught is being banned.  It is not worth the risk.

Use good judgement and write quality content and you’ll be rewarded.