7 Lessons learned from site redesign.

Joshua Ferris wrote an interesting article about his experience with his latest site redesign. It details some great guidelines to making a simple intuitive home page design that it tailored to keeping visitors on your site and interested in your business.

Too often, I feel, clients want to overload their visitor with as much information as possible, and lets face it, with only a few short seconds to appeal to each unique visitor to your website, it seems like the most natural course of action to give them as much as you can to try and appeal toward them. Unfortunately, that action couldn’t be further from the reality. Joshua notes:

Keep the homepage clutter free. – This is huge. Cluttering up your homepage with added graphics, widgets and statistics that aren’t relevant to your overall goal (getting a buyer to register or contact you and make a sale) shouldn’t be on your homepage. Visitors are easily distracted and you don’t want them playing with your traffic stats widget or, far worse, not being able to find your real estate search among all the visual mayhem.

Buyers are searching the internet for places to buy real estate, not to know what the weather is like in your area. If you have an extensive inventory of listings on your website (like IDX for example), let potential buyers know by spotlighting it right in the top fold of the website.

In addition to some general tips on site design, Joshua even notes things relating to real estate bloggers who are using blogs such as WordPress.

http://www.geekestateblog.com/7-lessons-i-learned-from-my-real-estate-site-redesign/

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REALTOR® Triple Play – Mark the Date

RE/Advantage is pleased to announce that will have a booth at the Triple Play REALTOR® Convention & Trade Expo in Atlantic City, N.J.  The Convention runs from December 8th-10th and we will be at booth 627.  We will be showing off our latest products and website services for Brokers, Agents, MLS’s and Boards.  Stop by for a chance to win an Amercan Express Gift Cheque or a free website.

This years Keynote speaker is Ross Shafer.

Discover the keys to succeeding in a volatile and unpredictable economy with Ross Shafer’s “Are You Relevant?”
Wednesday, December 9, 12:15-1:45 pm

It’s not about customer service anymore – that’s transactional. Customer empathy is the real predictor of loyalty and repeat business. Shafer will show you how to keep your practices fresh with innovation and how to engage clients of all ages, including the youngest generation of homebuyers. You’ll learn how to become a trusted advisor, not just a vendor and how to recession-proof your business to assure your long-term career success. Ross Shafer, a six-time Emmy Award-winning comedian and writer who switched gears from comic to trainer, is now one of the nation’s most sought-after speakers on maintaining market prominence. He has written 14 human resource training films and authored Nobody Moved Your Cheese!, The Customer Shouts Back!, Customer Empathy and Are You Relevant?

The Triple Play REALTOR® Convention & Trade Expo, presented by the New Jersey Association of REALTORS®, New York State Association of REALTORS® and Pennsylvania Association of REALTORS®, is the largest annual convention and trade show of its type in the U.S. – the premier event for the real estate industry in the tri-state area.

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