By this time I hope all REALTORS® have heard how important it is to integrate or embed an IDX solution into their website. IDX, or internet data exchange, products allow your client’s and prospect’s to search the entire MLS (or multiple MLSs) for listings from your personal website — BUT what add-ons or tools can you benefit from? Does your IDX solution generate and capture internet leads?
One great add-on is to create predefined search parameters with unique content (language that targets that audience) and use that throughout your website to create dynamic content that is seen by search engines AND human eyes.
An example would be: Bergen County, New Jersey is known for its secluded, luxury homes tucked on acres of Northern New Jersey wooded landscape. Towns such as Alpine and Upper Saddle River are home to beautifully designed custom houses with indoor pools, tennis courts and the privacy needed for the most discreet home buyer. These luxury homes are more fairly priced now more than ever – view luxury homes in Bergen County. (let’s pretend I linked that to a listing search for all Bergen County communities for homes only $1.5 mill+…notice I did not say ‘click here’ but I hyper-linked an actual description of the page I am taking you to. That means big SEO points!)
Another great way to bring home buyers to your website is to make sure you have inbound links to your listing page. This means your website link is on other websites – so for example if I am reading your blog post I can click on ‘Rentals in Orange County’ and up pops your IDX results page for rentals in Orange County. This is just the next step once you’ve mastered the predefined searches above. Again these links should appear on your:
- other websites
- social networking pages
- mortgage broker’s website
- email marketing
- press releases
IDX user portfolios are used to capture leads as well as offer buyers listing information at no cost of time or energy to you! This tool allows a user to input and save search information and listings which can be compared to an MLS database — new listings will then be emailed to that user that match their home criteria automatically. This also makes your website ‘sticky’ meaning those users will continually come back to your website to search for homes.
This goes hand in hand with the IDX portfolio mentioned above. A teaser allows a home buying prospect to search 1, 2…5 (whatever limit you desire) properties before they are prompted to sign up for a portfolio account. There contact information and homes they’ve viewed can be seen.
What other IDX tools do you use to generate and capture leads? RE/Advantage has a great, multi-MLS supported IDX solution for agents and brokers that includes everything described above!