Mobile usage on Smart Phones is growing, rapidly. Studies suggest that by 2014 the mobile web browser will be more used than the desktop web browsing. For the Real Estate Industry I think this trend may come sooner — many home buyers today are always on the go and searching forreal estate from their mobile device fits their busy lives.
Many of the popular social media sites and search engines have had mobile sites in place for quite a while – making mobile friendly listings searches and mobile website with advanced SEO techniques vital!
SEO for your Mobile Website
SEO for a mobile website is basically the same as for any other website, with a few exceptions. Keywords, titles and anchor links should still be apart of your SEO strategies. However, remember that mobile search engines often consider a site’s speed and its ability to be rendered quickly on a phone so don’t get too involved with adding overhead (such as large photos, blocks of content or long videos).
Mobile SEO Keywords
When you are adding your keywords simply importing the ones from your regular website does not effectively boost your mobile website’s SEO. Desktops and mobile devices are used AND act differently — keyword strings are much shorter on mobile devices and keep in mind that people tend to use predicted keyword strings on mobile devices vs. desktop computers.
Understand your MOBILE target market and niche. You have to think from a different perspective and put yourself in a mobile Web user’s shoes. List all the possible keywords (regardless of competition, length and strength) then get some recommendations from your customers, friends and colleagues. Then research your keywords with a tool called Google AdWords; using their Mobile Keyword tool. Just like typical keyword research you have to know the strength of every keyword you are going to use.
Mobile SEO Anchors and Titles
Remember to use the same principles of Anchor Text that you use in your regular SEO and make titles concise. Keep in mind that your buyers/sellers are looking on a much smaller screen and at a much slower pace. Speed is everything in the mobile experience. So if you have not built in these basic concepts into your mobile website, you should seriously consider it!
Read more on Mobile SEO here!
Update to Article: 14 Difference between Mobile and Desktop SEO
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You hear it every day, back links are a major backbone of your SEO strategy. But what exactly are back links and are they really worth it?
Back links can be explained as a link that is created (by a person) TO your website BUT that person DOES NOT link back to their site or blog. This is also called an inbound link.
Since that individual did not link back to their website or blog the link they created becomes very creditable since the originator felt it was important enough to put on their website. Links of this kind are generally considered to be of higher quality – again – because the originator deemed you as an authoritative source. While back links boost SEO to your site or blog the source that created that link can also play on the SEO of that back link. A back link from realtor.com (website with authority) is better than a back link from an agent’s website.
So how do you get back links?
Now that we know what back links are I want to explain how to get them.
- Profile back links
- Blog commenting
- Article Marketing
- Press releases
- Social Bookmarks
- Website directories
- The Real Estate Carnival
Keep in mind you get what you put in – commenting on other blogs and articles will increase the likelihood of getting comments, and back links, to your site or blog.
Don’t forget about the anchor text!
Anchor text is the click-able text in a hyper-link. For example if you are linking your Hillsdale New Jersey community page on your website the anchor text might be Hillsdale New Jersey. So on your page it might look something like this, Click here to explore Hillsdale, New Jersey and find out all this quaint town has to offer. Notice I did not hyper-link “Click here”. I am pointing this out because Google understands the link “Click Here” to be directing a reader to another source that is about “Cick Here” not Hillsdale, New Jersey.
What have you done to get back links from other readers and websites?
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Posted in SEO, tagged SEO on March 1, 2012 |
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Ever wonder why you see different ranking results then someone else? I know I often talk with clients and they see different SERP than I do. So why is that? Here are some common reasons.
Search engines know where you are and will deliver different results to different people in different locations. So if you are looking for a Real Estate Agent in New Jersey most likely you will get results from your area first.
Social Media Activity
Now that Google’s +1 button and Google+ have been introduced, there is even more tweaking of the search results based on your Google contacts plus-one. For example, if a contact from your:
- Gmail chat list
- Google Plus
- Google Contacts list
- Google Reader
- Google Buzz
plus-ones a webpage or a search result the +1′d page may appear higher in your personalized SERPs and will contain your friend’s “recommendation.” Recommendations are a powerful driving force on your results. People tend to trust a website more if a friend recommended it.
If you do not like this type of behavior sign out of all your social media accounts and clear your browser cookies.
Universal Search also changes the way you see results. Depending how you filter the results can change your rankings. For those of you who do not know what Universal Search is? Google now combines all results into a single universal result. They will combine results for various sources such as Video, Images, News and other types of results. So in the universal result you may be ranked 5th but in the web only results you may be ranked 55th.
Google and search engines alike are constantly changing the way they search and deliver results so what happens today on a search may be different tomorrow. The good thing is that the change is mostly positive and usually yields better information to the consumer. Google and all the other search engines are constantly striving to deliver the best possible results as often as they can.
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