We always try to keep you updated with information on trending items in social media and technology for Real Estate – so here is your end of May update!
Before now your reach on Facebook was limited by the scope of Faceook’s EdgeRank algorithm – meaning when you posted an update your content was only visible to a small number of your actual followers based on the interest of a given user (which is decided by this algorithm). Yesterday Facebook launched a new way to reach your followers – Promoted Posts! This is a paid service (like Facebook Ads) but only available in $5 and $10 increments. These Promoted Posts will get shown to users who are already fans of your page in addition to friends of people who interact with the promoted post. The posts are marked as “Sponsored” in news feeds and run for up to 3 days after the post was originally created — catch is you must have at least 400 fans. The statistics of you promoted posts are then logged in your Admin Panel.
What we think qualifies as a ‘promotable’ post:
- Marketing offers that link to a listing landing page within your website or blog
- Open houses, new listing or special offer posts
- Launch of a new internet marketing site (new website, Facebook page, blog)
- Spotlight an affiliate (mortgage broker, inspector, title companies, home staging specialist etc.)
How to use Promoted Posts:
If Facebook has permitted usage on your fan page there will be a ‘Promote’ drop down button visible when you post a status update or picture/video. That will then prompt you to add a budget for your campaign and you’re well on your way! More information on promoted posts.
I’ve always heard of agents using third party tools to schedule posts on Facebook – now you can do it right from your Facebook wall!
- Simply begin to add a post to your wall
- Click that little blue/grey clock in the bottom left corner or the status update box
- *You may need to set a year when you created your Facebook business page first*
- If you had to do step 3, click on that clock again after setting your ‘birth’ year
- You will be promoted to add a year, then month, then day, then time for your post
- Then hit the ‘Schedule’ button
You are able to schedule posts up to 6 months in advance at 15 minute intervals.
Has anyone tried to use either of these new features yet? How do they work?
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Minnesota-based Edina Realty Inc. is going to remove its listings from REALTOR.com within the next 10 days.
Edina Realty which is a dominating presence in the Minneapolis-St. Paul market announced back in November that it would stop syndicating listings to REALTOR.com, Trulia and other national, third-party listing portals.
Edina cites concerns about the accuracy of listing data published on the sites, and advertisements and lead forms for other brokers’ agents that sometimes appear next to listings.
Edina will instead rely on its own websites and the power of the Internet Data Exchange to syndicate its listings from now on.
See the complete story on Inman News here.
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Twice a month (if not more) I speak with REALTORS® at local boards and MLSs about using social media networks effectively – one major question I get is “WHAT DO I BLOG ABOUT!”. So I’ve complied a quick list for you. My suggestion would be to export this list into a word doc. and create sub categories under each applicable topic.What I mean by that:
Topic (from below) – Land Lord or Tenant Issues
Sub categories for multiple blog posts: Process of Approving a Tenant (credit check etc.), What Signing a Lease Entails, Explain Broker Fees
Blogging Topics for Real Estate Professionals
- Architecture or housing styles in your area
- Historic buildings
- Market statistics for your area, including average prices and absorption rates
- 10 most common code violations found by local inspectors
- Home maintenance
- Senior housing
- Pet friendly housing
- Staging ideas
- Local events
- Top 10 lists
- Renting vs. buying
- A lender who did a great job
- Things that go wrong with real estate sales
- Home owners insurance
- Gardening and landscaping
- Your city council
- A new development
- Decorating ideas
- Real estate industry news – with your own unique commentary
- Mortgages news
- Interest Rates
- Credit scores
- Consumer hoaxes and scams
- First time home buyer programs
- Second homes
- Investment properties
- Property flipping
- Home energy conservation
- Final walk through
- Equity stripping scams
- Transportation & Parking
- Churches/Houses of worship
- Day Care
- Pest control
- The home buying process
- The home selling process
- Moving with children
- Moving checklist
- Moving with pets
- Places to eat
- Places to shop
- Commentary on local news stories
- Commentary on local public policy
- Environmental issues
- Land lord or tenant issues
- How to sell a house
- How not to sell a house
- Building trends
- Property taxes
- Open houses
- Active listings/New listings
- Trends in kitchen design
- Area events for children
- The local zoo
- Where to play golf
- Coffee shops
- Women home buyers
- Advice for FSBO’s
- Mortgage fraud
- Types of mortgages
- Home owners associations
- Credit repair
- Fair housing issues
- Luxury properties
- List of community resource links
- Explain Good Faith Estimate
- Tips on organizing a garage sale
- Cost-of-living comparison for different cities or neighborhoods in your local market (side by side comparison)
- Bargain hunter’s guide (lunch for under $10, furniture outlets, clothing store sales, cheapest gas stations)
- Go through your email, is there a question or comment from one of your clients that can be made into a post?
I hope this helps! Create a content grid with these topics and you’ll ALWAYS have something to blog about. Don’t know what a content grid is – just ask! We’re happy to help.
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Posted in SEO, tagged SEO on May 14, 2012 |
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I spend a lot of time telling my Real Estate clients what they should be doing when thinking about their marketing and SEO effotys. This post will outline what you should be avoiding when working on your SEO.
- Flash – Simply stated search engines cannot see the content in any Flash file. This makes a major part of your website counter productive (if you include a flash graphic/video). While providing some nice imagery, Flash is really doing nothing for you. A Real Estate website’s basic ‘brick and motor’ foundation should be to provide accurate listing information and valuable real estate and community information. That is where your time and money should be invested.
- Frames – While frames are sometimes needed, they should be avoided if the content of the frame is of SEO value. Search engines cannot read the contents of a Frame. Think of frames as a web page inside of a web page. While they will see the outside frame, they cannot see the target frame unless you have a direct link to it.
- Graphics – Graphics are necessary for any website but be careful! You should not create a graphic on your website that houses text that prevents search engines from ‘reading’ your website content – as they cannot physically look at a graphic on your website to determine the content within it. If you do you need to restate that text somewhere else in a non graphic format.
- Keyword Spamming – While keywords are critical on any page, you simply cannot repeat them 100 times to obtain maximum SEO ‘points’. Doing this will result in your website being filtered out of search results.
- Black Hat Techniques – Black Hat Techniques refers to less than questionable ways to get ranked. For example putting white text, on a white background, to only be seen by the search bots.
- Generic Page Names – If you have a page about Ridgewood Real Estate you do not want to name your page page12.htm. Instead use descriptive page names like ridgewood-real-estate.htm
- Copy and Paste - I know this sometimes seems the easy way out but that will bring you no value as the search engines will see this as duplicate content.
This is only a small handful of tips – but I hope this helped! I think these are the most common and important ones to remember. In a future post I will gather more for you. Have any good tips to add here, let me know.
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