Viewers say they are 78% more likely to stay on a website offering video. Here are 3 tips to make your virtual tours better:
1. Add the Sound – LATER
Typically when you walk through a home you are in different rooms, with different features, different wall coverings and different architecture. High ceilings, granite counter tops and small bathrooms will completely throw off the sound of your video. Do your walk through and add the sound when you are able to sit down at a computer and record it.
2. Rethink your Script – Make sure you are Actually Telling them Something New
The point of your video is to inform your potential buyer…so walking into the kitchen and saying, “here’s the kitchen” is a big No-No! Show your buyers how the breakfast bar faces the beautiful bay window overlooking the bright back yard — or talk about the potential in the living room, sitting in front of the wood burning fire place after a day in the snow. Again more then 90% of home buyers start online, meaning they probably know A LOT more about your listing than you think. Make sure your virtual tours illustrate something they couldn’t find online.
3. Sell the Neighborhood – Not the House
Yeah it is great that you just listed a beautiful 5 bedroom colonial on quiet Main Street – but think about how much more appeal your listing would have if you included the proximity of this beautiful colonial to the coffee shop down the block, grocery store 2 minutes away and the jaw dropping, professionally landscaped park across the street! (don’t forget about proximity to schools, restaurants, highways and public transportation)
Spoiler Alert – there is no ‘perfect’ video length. Whether your video is 30 seconds or 5 minutes if it is not grabbing your buyers attention they will not watch it! Adhere to the tips above to increase the probably of turning that interested home buyer into a happy home owner!
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So what is the future of real estate websites with all the craze of social media and blogging? Hyper Local Websites!
These sites are used like single property websites, but for your niche. Creating a few hyper local websites allows you to brand a single area without worrying if you are discouraging prospects by limiting yourself by location since you ARE focusing on just one area.
These hyper local websites are great for new home buyers AND current residents. What should you include on your single community, hyper local website:
- Custom IDX Searches – like ‘Springfield Homes 550 K – 750 K’ and ‘Springfield Golf Community Homes’ or ‘ Springfield Short Sales’
- Information on local emergency services (talk about the volunteer fire dept) and DPW (garbage/leaf pickup)
- SCHOOL INFORMATION – duh! Talk about school activities, concerts, important events and meetings
- The lifestyle in that community – discuss restaurants, local shops, parks, nightlife anything this is going to attract buyers
- Town recreational sports. Keep you current residents updated with schedules and sign ups
- Keep the town and buyers updated on local news…pickup the town newspaper and ‘re-blog’
- Be a resource! Have a QA or FAQ web page, similar to a blog, that allows others to post questions and answers
- Always make sure you have a page for town pictures and videos – this should go without saying!
- Be sure you have a page devoted to your listings, open houses and relocation services
- Get some call to action/lead capture on your hyper local website – something similar to this:
Now even though you are focusing on a community within your niche, instead of having your cumbersome Real Estate Website that covers several counties – be sure you still SYNDICATE your content to Facebook, Twitter or a Blog if you have one. You can even break into Pinterest with your photo sharing. Share, Share, Share!
Have you thought about these hyper local websites? Are you looking to have one/some created? Let us know!
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Apple has been battling Samsung in the UK (and elsewhere around the world), trying to get injunctions to stop Samsung from selling their Galaxy Tab line of tablets “slavishly copies” the design of the iPad. But on July 9th, a UK judge denied their claim, and ordered Apple to do the following:
- post a notice on it’s UK website for 6 months stating that Samsung did NOT copy the design of the iPad
- publish similar statements in various UK newspapers and magazines
Of course, Apple is appealing this decision. In a side note, when explaining his decision, the UK Judge Colin Birss said that the Tabs are unlikely to be confused with the iPad because “they’re not as cool”.
Have you used both devices? Do you think Samsung copied the iPad designs in some way? We’d love to hear what you think.
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The folks over at Mozilla have released Firefox 14 for the Android platform, available now in the Google PLAY Store. Some notable fixes and improvements are:
- Adobe FLASH support
- Fast startup and page refreshes
- Security fixes
- Corrections to zoom level issues
- Complete redesign to the UI
Grab a copy on the Play Store and tell us what you think? Is it better than Chrome for Android?
Read What’s new from the Mozilla Project site…
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The Graduate, REALTOR® Institute (GRI) symbol is the mark of a real estate professional who has made the commitment to provide a high level of professional services by securing a strong educational foundation.
Buying property is a complex and stressful task. In fact, it’s often the biggest single investment you will make in your lifetime. At the same time, real estate transactions have become increasingly complicated. New technology, laws, procedures and the increasing sophistication of buyers and sellers requires real estate practitioners to perform at an ever-increasing level of professionalism.
- Have pursued a course of study that represents the minimum common body of knowledge for progressive real estate professionals.
- Have developed a solid foundation of knowledge and skills to navigate the current real estate climate—no matter what its condition.
- Are recognized nationally.
- Act with professionalism and are committed to serving their clients and customers with the highest ethical standards.
So how can you leverage this – make sure you tell your clients! Let them know how much you put into your career and what they can get out of it, great piece of information that sets you apart from your colleagues.
*this article was re-posted from Realtor.org
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