Where Are Your Marketing Dollars Going?

ActiveRain surveyed more than 2,000 Real Estate professionals and concluded that more than 6 in 10 agents have their own IDX website that features listing feeds from a local multiple listing service (MLS). Typically the ‘average agent’ will spend $75/month on their IDX website — so where do these extra expenditures come into play? AND WHY are you paying extra for them??

So let’s look at the numbers:

Software and Technology Tool	Average Agent Usage	Average Dollars Spent (per month)
IDX website	63%	$75
Contact management/CRM	51%	$73
Email marketing	47%	$40
Listing syndication	41%	$48
Virtual tour software	37%	$49
Single property websites	29%	$41

Marketing strategy	Average Agent Usage	Average Dollars Spent (per month)
Blogging and Social Media	45%	$78
Direct Mail	40%	$108
Lead/Capture Generation	32%	$155
Advertising on National RE Websites	26%	$128
Marketing Personnel Costs	17%	$183
Pay-Per-Click Marketing	16%	$140
Paid Training or Coaching	16%	$78

How does this compare to RE/Advantage Web Solutions:

Now I’ve only outlined a few items to make my point BUT –

• IDX Website – typical agent would spend $75/month for this (RE/Advantage Website + IDX $59 or less)
• Contact Management – typical agent would spend $73/month for this (Included in RE/Advantage Website Solutions)
• Lead Capture – typical agent would spend $155/month for this (Included in RE/Advantage Website Solutions)
• Training and Coaching – typical agent would spend $78/month for this (Included in RE/Advantage Website Solutions)

SHOW ME SOME WEBSITES!!

REQUEST MORE INFORMATION ON RE/ADVANTAGE WEB SOLUTIONS!!

Complete ActiveRain Survey Infograph – http://activerain.com/real-estate-marketing

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