On Friday, Trulia filed an IPO of up to $75 million, to help it compete with it’s bigger rival, Zillow. While Trulia has already received $32 million in private funding, they still have a way to go to catch up to Zillow, even with the IPO.
Trulia currently has over 22 million unique visitors each month, just over 21,000 paid subscribers. Those paid scubscribers, in addition to advertisers, make up the bulk of the $29 million in revenues. Even so, they are still showing a net loss of about $7.6 million, growing from last year. Clearly they are hoping the infusion of cash from the IPO will help turn things around.