Agent Central Max

With many years of marketing experience in the real estate industry, our team has successfully developed many Web sites for brokers, agents, boards and associations.

Our flagship product,  Agent Central Max has been a tremendous marketing tool for all.   It was developed and enhanced by recommendations from consumers and real estate professionals.

As with any Web Site it is important that you consistently update your site with new content and important information. The information contained within your site should target your audience with relevent news and content to the areas you serve.  Our content management system all allows you to easily modify and update your content.   Our product also offers a number of  features such as:

• Advanced Search Technology
• Lead Generation
• Unlimited Agent Profiles
• Advanced IDX Search Solutions
• Auto Responders
• Cell Phone Alerts On Leads
• Support for Virtual Tours
• Complete Listing Maintenance
• Scalable IDX Solutions
• Listing Syndication
• Contact Management
• Backend Productivity tools (IntraNet Calendar, News and Document Management)
• Portfolio Manager – Capture prospects, generate automatic listing alerts, saved searches and favorite listings folders.
• Branded Email
• Custom Designed To Your Specifications
• All Real And Search Engine Friendly Pages
• Calendar
• News
• Blogging
• Office Roster
• Career Capture
• Multi-office Support
• Open House Information
• Mapping Listings

Our team will work closely with you to ensure your online marketing success.   A number of third party Web 2.o applications can easily be integrated to your site as well.

With our tools and knowledge of marketing, we can help you obtain the online presence to help build your business. Please call us to learn more at 877-791-4825 or visit us at www.readvantage.com

” Your success is our success”

Template or Custom – What’s your flavor?

I have been reading a lot about template driven websites lately and the fact that in today’s market you need a more SEO friendly website. You know the ones, the same look as the others and you are limited on what you can do. I am sure you all know these and many of you in fact might have one. We in fact have a product that does the very same thing. These sites are attractive as they usually have a very little start up cost.

But now a days the merit for custom sites is becoming significant and Agents are now looking for websites that are more SEO friendly as well as more customizable. Agents want to stand out, have greater degree of control and have more integration with controls such as blogs, listing data and 3rd party applets.

So what are the pro’s and con’s to a template driven website?

Pro’s

1: The most significant pro for a template website is the price. Typically you have a very low or no start up fees and only a small monthly fee.

2: Sites are usually simple to use because you usually have fixed and limited parameters to work around.

Con’s

1: Most template sites are SEO un-friendly. They have long URL’s like www.yourdomain.com/page.asp?id=23445&pageid=45655&source=true, while a much friendlier URL might be www.yourdomain.com/page.htm.

2: Little or no flexibility in page and structural design.

3: The “template” look.

So does this mean you need to look at a custom site? Well maybe – but you have another option too. Semi-custom sites blend the economy of a template and the customization of a fully customizable site. This can be done because you begin your website with a design that is already in place and because a lot of the work of building the structure is done these site are generally less expensive than a fully customized one.

So with this semi-custom approach you can get some of the cost benefits of the template sites but ALL the benefits of a fully customized site.  Take a look here on some of the features you can get .  Semi-custom sites are a great alternative in today’s economy and with these site you don’t have to worry about loosing any of the advanced features like IDX, flexible design, custom look, lead management, etc.  So if you are considering getting a new website or perhaps giving an existing one a face-lift, try taking the semi-custom plunge.

Agent Central Max – The Perfect fit for the busy Agent

Re/Advantage has drawn from its real estate marketing expertise and developed the blueprint for the finest custom Web sites available in the real estate industry. Agent Central Max is the state-of-the-art Web site designed with cutting edge real estate tools. By choosing to have your real estate Website custom designed, you are guaranteed that it will be crafted to your exact specifications. Whether you have special programming needs,site features, or you just want a certain “look”, custom development of your real estate Website ensures that it will be targeted specifically to your real estate marketing plan. Agent Central Max is a full service, feature-rich package that provides powerful Real Estate Sales and Marketing tools for harvesting leads from Internet buyers and sellers.

Power your website with these features:

Lead Generation

The purpose of your website is to attract home buyers and sellers. Agent Central Max sites are designed to attract buyers and sellers, motivate them to interact with your website and thus generate a lead. But a lead is not where we stop. Once your website generates a lead, your back office then collects, tracks and distributes leads through our Lead Management System.

Management

No website is complete without the ability to control the content of your website. Agent Central Max handles this through our Content and Roster Management Systems. You have control to edit your own content and maintain your own office roster. Of course you may elect to have us handle this if you wish as well.

Branding

For the majority of Internet users the appearance of a website is very important. Visual perception often defines credibility. But having a good looking website is not enough if people cannot find it or use it properly. Each Agent Central Max site is custom designed to help you advance your branding strategy online, while focusing on the needs of real estate buyers and sellers. We focus on the tasks most buyers and sellers want to accomplish when visiting your website. With this approach, you’ll get more pre-qualified leads.

For the majority of Internet users the Agent Central Max is a complete solution

• Advanced Search Technology
• Lead Generation
• Unlimited Agent Profiles
• Advanced IDX Search Solutions
• Auto Responders
• Cell Phone Alerts On Leads
• Support for Virtual Tours
• Complete Listing Maintenance
• Scalable IDX Solutions
• Listing Syndication
• Contact Management
• Content Management
• Portfolio Manager – Capture prospects, generate automatic listing alerts, saved searches and favorite listings folders.
• Branded Email
• Custom Designed To Your Specifications
• All Real And Search Engine Friendly Pages
• Calendar
• News
• Blogging
• Backend Productivity tools (IntraNet Calendar, News and Document Management)
• Office Roster
• Career Capture
• Multi-office Support
• Open House Information
• Mapping Listings

For more information please call us at (877) 791-4825  or click here.

87% of Homebuyers use the Internet as an information resource

The 2008 National Association of Realtors Profile showed an overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an online channel.

When asked where they first learned about the home purchased, 34 percent of buyers said a real estate agent; 32 percent the Internet; 15 percent from yard signs; 7 percent from a friend, neighbor or relative; 7 percent home builders; 3 percent a print or newspaper ad; 2 percent directly from the seller; and 1 percent a home book or magazine.

87% percent of home buyers who used the Internet to search for a home purchased through a real estate agent, in contrast with 72 percent of non-Internet users who were more likely to purchase directly from a builder or from an owner they already knew in a private transaction.

Of those those Internet home buyers 75%  drove by/viewed a home,  57% walked through a home viewed online, and 23% found agent used to search/buy home.

So what are you waiting for.   If you don’t have a strong web presence you better get one .   Now take into account most prospects are not searching for you by name but rather what they are looking for; “New homes in Bergen County”, “Luxury Homes in Alpine NJ”

So whether you are building a web presence by yourself or having a professional do one for you, the overwhelming statics say you better get involved.  While that is great for people like me who make a living helping REALTORS on the Internet, I don’t care who you work with, the point being make yourself be noticed.

Staying on top of the market today means being the local expert in your area.    So what’s next?  Well if you don’t have a web presence get one.  If you do have one, work on it, or get help from someone who knows how.

What’s important in today’s web presence strategy is simple: Effective Market Penetration, Lead Generation, Lead Management and Productivity.

With the Agent Central Max series, both Office and Agents can effectively deploy a website, manage lead generation, and control all of their website back office functions.   All for a price that will fit your budget.

Real Pages, not server generated ones, Max sites are 100% XHTML pages written to be search engine friendly.

Power your website with these features:

Lead Generation

The purpose of your website is to attract home buyers and sellers. Agent Central Max sites are designed to attract buyers and sellers, motivate them to interact with your website and thus generate a lead. But a lead is not where we stop. Once your website generates a lead, your back office then collects, tracks and distributes leads through our Lead Management System.

Management

No website is complete without the ability to control the content of your website. Agent Central Max handles this through our Content and Roster Management Systems. You have control to edit your own content and maintain your own office roster. Of course you may elect to have us handle this if you wish as well.

Branding

For the majority of Internet users the appearance of a website is very important. Visual perception often defines credibility. But having a good looking website is not enough if people cannot find it or use it properly. Each Agent Central Max site is custom designed to help you advance your branding strategy online, while focusing on the needs of real estate buyers and sellers. We focus on the tasks most buyers and sellers want to accomplish when visiting your website. With this approach, you’ll get more pre-qualified leads.

Agent Central Max is a complete solution

• Advanced Search Technology
• Lead Generation
• Unlimited Agent Profiles
• Advanced IDX Search Solutions
• Auto Responders
• Cell Phone Alerts On Leads
• Support for Virtual Tours
• Complete Listing Maintenance
• Contact Management
• Content Management
• Listing Syndication
• Portfolio Manager – Capture prospects, generate automatic listing alerts, saved searches and favorite listings folders.
• Branded Email
• Calendaring
• News
• Custom Designed To Your Specifications
• All Real And Search Engine Friendly Pages

Contact today at sales@readvantage.com or call us at 877-791-4825

(Source for statistics National Association of Realtors(r))

Agent Central Max – The power solution for the busy REALTOR

What’s important in today’s web presence strategy is simple: Effective Market Penetration, Lead Generation, Lead Management and Productivity.

With the Agent Central Max series, both Office and Agents can effectively deploy a website and manage lead generation and website back office functions. All for a price that will fit your budget.

Real Pages, not server generated ones, Max sites are 100% XHTML pages written to be search engine friendly.

Power your website with these features:

Lead Generation

The purpose of your website is to attract home buyers and sellers. Agent Central Max sites are designed to attract buyers and sellers, motivate them to interact with your website and thus generate a lead. But a lead is not where we stop. Once your website generates a lead, your back office then collects, tracks and distributes leads through our Lead Management System.

Management

No website is complete without the ability to control the content of your website. Agent Central Max handles this through our Content and Roster Management Systems. You have control to edit your own content and maintain your own office roster. Of course you may elect to have us handle this if you wish as well.

Branding

For the majority of Internet users the appearance of a website is very important. Visual perception often defines credibility. But having a good looking website is not enough if people cannot find it or use it properly. Each Agent Central Max site is custom designed to help you advance your branding strategy online, while focusing on the needs of real estate buyers and sellers. We focus on the tasks most buyers and sellers want to accomplish when visiting your website. With this approach, you’ll get more pre-qualified leads.

Agent Central Max is a complete solution

• Advanced Search Technology
• Lead Generation
• Unlimited Agent Profiles
• Advanced IDX Search Solutions
• Auto Responders
• Cell Phone Alerts On Leads
• Support for Virtual Tours
• Complete Listing Maintenance
• Contact Management
• Content Management
• Listing Syndication
• Portfolio Manager – Capture prospects, generate automatic listing alerts, saved searches and favorite listings folders.
• Branded Email
• Custom Designed To Your Specifications
• All Real And Search Engine Friendly Pages

Contact today at sales@readvantage.com or call us at 877-791-4825

Agent Central Max Forms Now Have CAPTCHA

CAPTCHA is now available to all our AC Max users

Reduce SPAM and false leads by turning on CAPTCHA

CAPTCHA is a program that can generate and grade tests that humans can pass but current computer programs cannot.

For example, humans can read distorted text as the one shown below, but current computer programs cannot.

Why CAPTCHA?

Some people receive automated SPAM emails from their lead forms. CAPTCHA will prevent these automated processes from filling out your forms on any RE/Advantage form. If you do not have this issue currently you do not need turn this feature on.

How To Implement

To activate CAPTCHA click on your notifications icon and at the top of the screen set your CAPTCHA option to YES

History

The term CAPTCHA (for Completely Automated Turing Test To Tell Computers and Humans Apart) was coined in 2000 by Luis von Ahn, Blum, Nicholas Hopper and John Langford of Carnegie Mellon University. At the time, they developed the first CAPTCHA to be used by Yahoo.