Mobile Websites ARE better for Agents than Apps

Real Estate agents looking to take advantage of the growing numbers of mobile buyers will find a website optimized for their market area will be better than an app.

While recognized national franchise brands such as Century 21, Weichert or RE/MAX at the corporate level could appeal to an existing customer base with apps, the same is not true for Brokers and Agents.

Brokers and Agents that rely on buyers finding their services through search engines may attract more prospects if they have a well-designed mobile website that can be easily used by people searching the internet through via smartphone.

By taking advantage of the buyers need for instant access, mobile websites clearly lead the way because they are mobile optimized – meaning you can run a Google search and your results will be mobile website. The same is not true of an app because search engines like Google cannot index it (find the app through the Internet). Imagine a buyer driving through your market area and doing a search on their mobile device. You are going to be the one they find!

RE/Advantage builds optimized mobile websites for REALTORS.  You can find more information on mobile Real Estate websites here.

Read Full Post »

Attention Realtors…Mobile Web Sites are a Plus to Your Marketing Efforts

Mobile browsing is the way of the future and the technology is here. If you have a real estate Web site and are trying to stay ahead of the technology curve, getting a mobile site would be key to your marketing.

• Internet browsing on mobile is becoming more popular – Many home buyers  are surfing mobile browsers to find homes. Potential home buyers are using GPS enabled phones to find homes within a geographical location. Many are also using this technology to search fro open houses on weekends when they are driving around.
• Higher ranking in search engines – More and more mobile websites are getting priority in mobile searches on many of the search engines.
• Higher speeds – If users are browsing your main real estate site from their mobile device it may be slow as there are potentially too many graphics. Getting a vibrant mobile site with fewer graphic can open faster than a normal site. Users will be able to quickly and effectively view listings.
• Appeals to tech-savvy clients – Home sellers want as much exposure for their listing as possible. By getting a mobile site, you are making it easier for potential homebuyers to view their property. You will impress the potential home seller on your next listing presentation by showing them your new mobile Web site.

Do you think you business will grow with a presence of Mobile site?
Do you think you will reach to more home buyers with a Mobile site?
Do you think its necessary to stay on the cutting-edge of technology?

If the answer to any of these questions is yes, then you should investigate the many features and benefits your new site will have.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++

RE/Advantage specializes in Real Estate Website Design, IDX Solutions, and Internet Technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.

Read Full Post »

NJMLS Members – Special Promotion for new IDX Subscribers

Get more from the Internet with IDX service.
The sooner you sign-up… the more you SAVE!

Add a NJMLS  Internet Data Exchange (IDX) Smart Frame to your website and offer NJMLS listing information to the public.  With a larger inventory of listings, consumers are more likely to return to your website more often!

2 Ways To SAVE!

Have a website?

Add a NJMLS IDX SmartFrame to your existing website.

Just $10/month (normally $19.95/month) with a $25 set-up fee (normally $50) when you pre-pay through the end of 2010.

Don’t have a website?

Then try our Internet Package

Get a full-featured website with a IDX Smart Frame, web hosting, domain registration, and email.
Just $24.95/month (normally $49.90/month) with $199 setup fee (normally $649) when you pre-pay through the end of 2010.

Here is what you get:

1. Full-featured website from one of the feature rich designs above
2. We will design your website with your office logo, your picture and colors of your choice
3. Over 14 REAL pages of SEO friendly content pre-loaded for you. No template pages here
4. NJMLS IDX Smart Frame
5. Access to our full suite of Agent Management Tools
6. Web hosting
7. Domain registration for the first year
8. Email @yourdomain.com

For additional information call 973-303-4300 or email us at sales@readvantage.com.

Member of another MLS and need an IDX solution, just give us a call or contact us to see if we have a solution for your area.

* Offers apply to new IDX Smart Frame Agreement and Promotional Rider signed between 5/1/10 and 12/31/10. Only available to new IDX Smart Frame customers or accounts that have been inactive for 12-months or more and does not include additional website addresses (URL).

+++++++++++++++++++++++++++++++++++++++++++++++++++++++

RE/Advantage specializes in Real Estate Website Design, IDX Solutions, and Internet Technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.

Read Full Post »

My home is in trouble! How do I find a good agent?

Many homeowners are crying for help as they have seen their American dream decline in value coupled with the fact that many people have lost their jobs and are having trouble meeting their monthly mortgage payments. What choices do these homeowners have?  Where can they find a real estate agent who can explain the many options available to them to either stay in their home or to engage in a short sale rather than foreclose. Better yet, where can they find invaluable information relating to the many programs available to them? The answer is your Website.

Your Website is the key to providing important information that can educate homeowners. In your site you can talk about short sales and the benefits of engaging in a short sale rather than foreclosing. Talk about all the pros and cons and the steps necessary to do this.  As a service your Website can also talk about the many programs has to offer, such as the” Making Your Home Affordable Program”.

Being that many homeowners are not up to speed on the definitions of certain words relating to foreclosure or short sales, you can provide a glossary of terms like  Deed in lieu. Also give examples of how a deed in lieu is better than foreclosing.

I have seen so many homeowners looking for this type information. People will generally use Google as a means of finding resources. For these homeowners to find you and your site, you need to make sure that you have provided this content.

Try to keep you content constantly updated with new programs and resources that are available. By doing this you will find that not only are you branding yourself as source of information, you will also possibly see better search engine rankings.

RE/Advantage’s flag-ship product, “Agent Central Max” offers real estate agents and brokers with the tools necessary to maintain and update their Website.

When you log in to Agent Central Max, you can use the content editor to frequently update your services.  Again, keeping your information updated frequently, is important as it will also keep existing visitors  coming back to your Website. Agent Central Max also has a Document Manager that will allow to upload any related articles that may be useful to the consumer. If you want to add updated news and events you can enter this information in the News Manager of Agent Central Max . There are so many useful tools available in Agent Central Max that can help you achieve success as an Real Estate Agent or Broker. To learn more about Agent Central Max please contact us at 877-791-4825.

Read Full Post »

Real Estate Association Web Sites by RE/Advantage

As a pioneer in leading-edge Internet marketing, branding and technology, many Real Estate Boards and Associations have approached RE/Advantage.  The goal of many of these associations is to assist them with not only their market presence to the public, but also to assist their members in providing in-depth useful information and to collaborate upcoming meetings and events.

When meeting with each board, the biggest complaints about their past Web site was that they found members were not using it as a tool  and found that it was very difficult for their users to find information and register for on-line events.  Another problem that existed was that when they needed modifications to their site, their Webmaster took too long and the board wanted the ability to make any modifications themselves, thus reducing their cost and saving valuable time to communicate with their members.

With social media applications such as Facebook, Twitter, You Tube , Flickr and others, many  real estate boards also wanted away to have a presence on these and integrate them to their site as yet another way of communicating and providing information.

Using in-depth planning and working closely with your Board or Association, our team at RE/Advantage can help meet your goals.

Here is just a small sample of some of the many successful sites we have recently launched:

West Essex Board of REALTORS®  http://webor.org/

Passaic County Board Of REALTORS® http://pcbor.com/

Middlesex Association of REALTORS® http://middlesexrealtor.com/

New Jersey MLS  http://www.njmls.com

We are also currently re constructing sites for the Hunterdon Somerset Association of REALTORS® as well as Suter Yuba Association of REALTORS® in California.

If your MLS, Association or Board is looking to to enhance communications with your members as well as the public, please call us and we will tailor our solutions to your specific needs.

RE/Advantage develops and supports Internet technology for Boards, MLS’s, Offices and REALTORS® throughout the country.  By using our suite of custom designed applications you can enhance both your online presence as well as your back office functions.  If you would like additional information  please Contact Us via the Internet or call us at (877) 791-4825.

Read Full Post »

Why are Quick Search and Featured Property Widgets Important

Typically on average you only have a few seconds to capture the attention of a potential client that visits your website – so what can you do to keep them interested long enough to chose you as their Real Estate Professional? Create a website that offers information available to your clients with just one click of the mouse. RE/Advantage has seen the effect that a Quick Search module and a Featured Property widget can have on a Real Estate website and has incorporated that into their web designs.

RE/Advantage’s Quick Search module allows home buyers to easily search for a home via their IDX listings by simply selecting their preferred property type, number of beds/baths, price range and community or area they are interested in. From there the buyer is brought to a comprehensive results page that outlines properties that match the clients search criteria. Very easy and straight forward to use – which will be helpful in allowing your potential clients to easily navigate your website for the Real Estate needs.

Check out an example of RE/Advantage’s Quick Search module!

The Featured Property widget RE/Advantage has developed is both stunning and informative. With several customizable options, RE/Advantage clients can either display their Featured Properties as a single listing of have several appear on their home page, always changing with a simple page change or refresh. RE/Advantage’s Featured Property widget allows Real Estate buyers to view the listing detail by easily clicking on the photo of “More Information” button on the widget.

Check out an example of RE/Advantage’s Featured Property Widget!

Why wouldn’t you take advantage of these services! With added office and listing exposure, plus a giant SEO boost – you can’t go wrong with RE/Advantage’s incomparable Real Estate website services.

Read Full Post »