Infographics – The Future of Marketing?

First let me define infographics for you — they are graphic visual representations of  information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, businesses can develop and communicate concepts using a single symbol to process information.

We’ve taken this trend to mind…and figured why not make some for REALTORS®! Below is one of MANY infographics we will begin to spread throughout our blog and social networking sites. If you have any idea for an infographic that would help with your internet marketing – let us know!

Click Me for the Full Picture!

Read Full Post »

RE/Advantage Customer Spotlight

John Baughman

Sales Associate for Florida REO List in Palm Beach County, FL

*****

RE/Advantage recently developed a new website for REO specialist, John Baughman, in Palm Beach County Florida.  John has been in the Real Estate business for 10 years now.  He belongs to the Regional MLS in Folrida primarily selling homes that have been foreclosed in St. Lucie, Martin, Palm Beach, Broward and the Miami Dade areas.  John currently has 56 active listings and has closed over 50 listings since January 1, 2010!

When potential clients contact John about his REO services he is now able to direct them to his website for more information on foreclosed properties in the area.  When asked how his website has increased his lead generation he replied, “Yes, it has allowed me to expose my foreclosure listings without limitations!” John also mentioned, now that he is marketing his REO list properly that he has seen an increase in sales because of the exposure he currently has with his website and IDX solution.  John also uses newspaper ads as well as the South Florida Homes Guide to market his listings.

Past clients of John Baughman were able to search for listings with the integrated, IDX 3.0, listing search tool that is integrated into his site and then receive updated auto listing updates when a new property was submitted to the RMLS that matched their search results.

John hopes to continually growing his REO database and streamlining the purchase process by offering more detailed information and ability to present offers online.

Looking to find a warm escape from the winter weather, check out all the professional Real Estate services John Baughman has to offer!

Read Full Post »

Agent Spotlight – Ila Kasofsky

RE/Advantage Customer Spotlight

Ila Kasofsky

Broker Associate – Prominent Properties Sotheby’s International of Fort Lee

*******

Ila Kasofsky, more popularly know as Ms. Fort Lee, has been in the Real Estate business for 29 years. She has received many awards and has been recognized as a lifetime member of The Distinguished Sales Club for achieving the Real Estate Million Dollar Sales Club Award for 10 or more years. Ila is a member of the New Jersey Multiple Listing Service, a member of the RPAC Committee as well as a member of the Risk Management Committee within the NJMLS. Ms. Kasofsky is currently a Fort Lee Borough Council Woman and has been since 2001. She was even the acting mayor of Fort Lee, New Jersey from August 2007 to the beginning of January 2008. Ila enjoys cooking, going to movies, visiting fresh farmers markets, traveling and emergency management volunteer work. More importantly than those hobbies she enjoys being with her daughter most of all. She loves spending time with Brett, whether it be traveling going to film classes Ila’s joy comes from being with her daughter.

Ila uses her website whenever she meets with a potential client, she says, “it puts me ahead of most agents when I show the clients and even buyers how connected I am to social networking and to business networking”. Ms. Kasofsky also notes that her new clients find her website very useful, because they are so tech savvy and use the internet to start their research on selling or buying a home.

In 2009 she has kept steady sales numbers like the past couple years and currently has 20 active listings. Ila primarily sells homes in Bergen and Hudson counties; specifically in Fort Lee, Edgewater, and the Hudson Riverfront as well as Mahwah, Alpine, River Vale, Oradell and many other communities throughout those two counties. She says her website has increased her popularity because visit her website – then see her videos and blog.

She also markets herself via post cards, calendars and newsletters. Ms. Kasofsky takes internet marketing and social networking very seriously because she knows the impact these avenues has on her business. She has become an “agent of the internet” attending training sessions on how to use social networking sites more efficiently. Learn more about Ila on these marketing/social networking sites:

• Ila’s main website: http://www.ilashomes.com/
• Blog: http://fortleenjbuzz.com/
• Active Rain: http://activerain.com/ilakas
• Linked In: http://www.linkedin.com/pub/ila-kasofsky/4/178/396
• Facebook:

  http://www.facebook.com/profile.php?sid=3f967be286570151fa9b132f357d5eb3&id=1037253485&hiq=kasofsky

With many years of marketing experience in the real estate industry, RE/Advantage has successfully developed many Web sites for brokers, agents, boards and associations.

Our flagship product,  Agent Central Max has been a tremendous marketing tool for anyone wanting a serious internet presence.

Our team will work closely with you to ensure your online marketing success.   A number of third party Web 2.o applications can easily be integrated to your site as well.

With our tools and knowledge of marketing, we can help you obtain the online presence to help build your business.  Please call us to learn more at 877-791-4825 or visit us at www.readvantage.com

” Your success is our success”

Read Full Post »