Even with the popularity of Social Media as a way to get noticed by home-buyers and sellers, many real estate agents still overlook some simple, yet effective ways to drive traffic to their Web site and Social Media Sites.
- Your Voice Mail – I call many agents only to get a voice mail message with no mention of visiting their Web site for additional information. By announcing your Web address, it encourages potential clients to visit your site for up-to-date listings information as well as other valuable resources.
- Sign Riders – Be sure to include your Web address on all sign riders. Quite often potential buyers will take a weekend drive to see what is available. Placing your Web address on the sign is an easy way to for the potential buyer to visit your site for more information.
- Marketing Materials – Your Web Address must be placed on all property brochures.
- Email Signatures – This is my favorite. Be sure to include your social media icons and Web address in your email signature. I have found that adding LinkedIn to your signature is a plus as it shows your experience and also any testimonials you have received. By placing these icons to your signature it also invites potential clients, past clients, friends and colleagues to connect with you.
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Real estate agents and brokers work hard to communicate with as many potential target buyers and sellers as possible. Many REALTORS® have beefed up their Web sites through SEO (search engine optimization), social networking, press releases, article marketing and perhaps even a pay-per-click campaigns like Google AdWords. Even with all the promising ways to enhance your online presence there is another source you might want to consider. Facebook Ads are a cost effective way to reach a large target base.
One of the main advantages of using Facebook ads is that Facebook has the ability to target potential home buyers and sellers by their interests, age, education, connections and even their location. This is very important because it not only lets you target by geo location but also certain demographics such as interests and age. If you only target empty nestors why have ads targeting people in their twenties. That being said Facebook allows you to effectively target market your real estate services to a select group of people all at a reasonable cost.
According to comScore, Facebook ads accounted for more than one third of all impression ads. With over 800 million users Facebook presents a huge reason for you to consider them as another source for your marketing.
If you are thinking about setting up a Facebook Business Page or Ad we can help. As with any advertising, you must understand the goals and objectives for your campaign and know how to measure the results using Facebook Insights. Insights can show you who is clicking on which ads, who is liking your Business Page and also stats like churn and post interaction.
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