Helpful Tips when using Twitter for Real Estate

Twitter is a great micro-blogging network where REALTORS® can post tweets (or 140 character updates) to their followers. Many people use Twitter to tweet about their day, relationship status or opinions on trending topics – but REALTORS® can harness Twitter to generate business.

Real Estate professionals should tweet about:

• open houses
• listings changes/price changes
• webinars or small seminars you host
• community events (in your niche market)
• useful links or resources that can be retweet

Always remember to use a hash sign (#) at the end of EVERY post! This is the way you will be found on Twitter – the hash symbol is used to indicate a keyword or phrase your tweet is about that is then cataloged. Your tweet will be archived for future tweet searches around your ‘#keyword(s)’. You can also follow other Twitter users by typing in keywords you may use in your tweets; get ideas, stay informed and learn from their success!

Sample Tweet:

“Open House today @ 123 Main St in Hoboken NJ. C U @ 130!”

#njopenhouses

Twitter only allows a user to post updates of 140 characters or less so making the most of your tweets is VERY important.

Here are some useful tips and acronyms to remember when tweeting:

• When responding to or directing a comment at another user reference their username and they will get a notification of the tweet (example: Great game last night with great friends! @yankeelove @yank25fan)
• Via = can be used to when retweeting and you are identifying who or where your info came from
• Use letters in place of words (c = see | u = you)
• Use numbers in place of words (4 = for | 2 = to/too)
• 4u2c = for you to see
• @ = at
• Bc | b/c = because
• Btw = by the way
• Fwd = forward
• Re = regarding (used to reference)
• Ty = thank you
• Thx = thanks
• Tmrw = tomorrow
• W | w/ = with
• Wo | w/o = without
• Rly = really
• Pls = please
• Abt = about
• Thght = thought

Creating a strong Twitter presence and group of followers would be great for your real estate business – leveraging Twitter and using it correctly will GET you business.

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