So what is the future of real estate websites with all the craze of social media and blogging? Hyper Local Websites!
These sites are used like single property websites, but for your niche. Creating a few hyper local websites allows you to brand a single area without worrying if you are discouraging prospects by limiting yourself by location since you ARE focusing on just one area.
These hyper local websites are great for new home buyers AND current residents. What should you include on your single community, hyper local website:
- Custom IDX Searches – like ‘Springfield Homes 550 K – 750 K’ and ‘Springfield Golf Community Homes’ or ‘ Springfield Short Sales’
- Information on local emergency services (talk about the volunteer fire dept) and DPW (garbage/leaf pickup)
- SCHOOL INFORMATION – duh! Talk about school activities, concerts, important events and meetings
- The lifestyle in that community – discuss restaurants, local shops, parks, nightlife anything this is going to attract buyers
- Town recreational sports. Keep you current residents updated with schedules and sign ups
- Keep the town and buyers updated on local news…pickup the town newspaper and ‘re-blog’
- Be a resource! Have a QA or FAQ web page, similar to a blog, that allows others to post questions and answers
- Always make sure you have a page for town pictures and videos – this should go without saying!
- Be sure you have a page devoted to your listings, open houses and relocation services
- Get some call to action/lead capture on your hyper local website – something similar to this:
Now even though you are focusing on a community within your niche, instead of having your cumbersome Real Estate Website that covers several counties – be sure you still SYNDICATE your content to Facebook, Twitter or a Blog if you have one. You can even break into Pinterest with your photo sharing. Share, Share, Share!
Have you thought about these hyper local websites? Are you looking to have one/some created? Let us know!
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As a REALTOR®, much of your time is spent marketing your services to home buyers and sellers. Many real estate agents and brokers spend thousands of dollars each year to attract potential clients including social media, pay-per-click advertising, revamping your Web site and print media. Behind all of your marketing efforts stands your domain name.
Your domain name is your ultimate Internet brand. That being said, I frequently get calls from agents and brokers with issues of their domain name expiring and they have no idea where it is registered or do not know what their username and passwords are. Recently, a broker phoned me to tell me that someone took her domain name and was unaware that it had expired nearly 6 months ago. She recently spent $2,500 on a marketing campaign that revolved around her name and was deeply upset that her name is no longer hers.
Another agent contacted me to tell me that they had another party register their domain name and learned that the company is no longer in business.
Here are some basic helpful tips:
- When registering your domain name make sure that you keep all records including where it is registered and also your username and password so that you.
- Make sure that you are the administrative contact so that you can renew and modify your name.
- Make sure your contact information is up-do-date with your registrar including your email address, home or business address, and phone number as most registrars will send you a renewal notice prior to domain expiration.
- To obtain information about your domain name and registrar please visit http://www.internic.net
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The National Association of REALTORS® is always posting great information for REALTORS® about new technology and upcoming trends. I’ve done a bit of research and found these great REALTOR® Safety Widgets to embed into your website or blog. Simply give one of these codes to your web master and they can implement it into your website.
<noscript> <a href=”http://www.realtor.org/about_nar/safety?wt.mc_id=rs0001″><img src=”http://www.realtor.org/ro/images/widget_safety_v1.jpg” border=”0″/></a> </noscript>
<noscript> <a href=”http://www.realtor.org/about_nar/safety?wt.mc_id=rs0001″><img src=”http://www.realtor.org/ro/images/widget_safety_v2.jpg” border=”0″/></a> </noscript>
You can also get these codes and more on their website!
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Take a look at your own website sometime. Pretend you are a prospective buyer or seller. So does your website make the cut? Ask yourself these simple questions;
- Where do your eyes go first – When someone visits your website you only have several seconds to make the sale. The first thing they should see is something that will keep their interest.
- Is it clear what your website is about right away? – You need to make sure you are clear to your prospects what your website is about. I know your sell Real Estate but if you specialize or have a niche make it clear.
- Look ‘Above the Fold’ – You need to make sure your important information is in the area of the screen you do not have to scroll to get to. This should be clear and concise.
- Are your services clearly defined? – Did you tell your audience who you are and why they should use you?
- Where’s Your Call to Action – Does your website have clear call to action forms? Request more information, CMA, School information, dream home forms. These should be all on your website and clearly visible in the appropriate areas.
- The look! – People are visual. Are your colors and images pleasing? Don’t skimp here. Looks are important first impressions. Don’t clutter your home page with your name and phone number and how great you are. Put some relevant information that your audience wants to see and establish you are what they need.
- Social Media – Do you have Social Media links on your website? Social Media is quick becoming a huge way to gain business for REALTORS®. Real Estate is all about making connections with people. Social Media is all about making connections with people, so Social Media has a huge potential to bring you business.
- Listings – Let’s face it people come to your website to see real estate so you need to have inventory to show them. If you website does not have IDX listings you are missing out on all of those ready for results buyers. These are the people who if they don’t see you have something to show they move onto the next website who does.
So take a 15 minute break and check out your website and see if it has what it takes!
RE/Advantage specializes in Real Estate Website Design, IDX Solutions, and Internet Technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.
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