Key Components of Web Content SEO

When thinking about how to build a web page or blog post, consider these tips when writing.  It is important you think about the SEO (search engine optimization) value of your page or post so you can get the best possible exposure for your page.  Real Estate Professionals should take advantage of SEO because you have a defined market area you can build upon.

1. Content is KING – I have written several posts and my resonating message has always been – ‘nothing can replace good quality content’.  Your content should be unique (not copied from other sites) and should be keyword rich.  Now some people may want to try to write content to optimize the visibility of the search engine, but lets remember, Google is not reading your post, humans are.  With that in mind, you need to be aware of the SEO considerations for your post AND make your posts/content are readable and enjoyable for your readers.
2. Keywords – Take a little time to do some keyword research.  Keywords are the fundamental backbone of your SEO strategy.  Choosing the correct keywords become vital to your overall SEO success. Long tail keywords drive hyper-local content; and hyper local information is a REALTORS® best friend.  Leveraging this can be a key to your successful SEO campaign.  Knowing your market is also important to your success.  Perhaps the most overlooked and under used concept is keyword research.  Keyword research is vital to your success but I see very few of my Real Estate clients using it.  When you research keywords you are also breaking down your market segment.  Read more here an my previous post “Keyword Strategy“.
3. Think Long Term – SEO does not happen over night.  You need to have patience.  You also should have a game plan.  If you are blogging be consistent and post on a schedule.  Remember not only are you building SEO pages but you are also trying to build a reputation as being an authority in your market area.
4. Link Building – Building quality links is another important aspect of any SEO design; inbound, outbound and internal.  Read some more on Link Building at my post titled “Thoughts on Link Building for the Real Estate Agent“.
5. Don’t Spam – I know some of us want to try and ‘keyword stuff’ our posts in an attempt to move higher in our SERP (Search Engine Results Page).  However this can backfire and get your post or page filtered out of the search engine results.  Remember follow the rules for Google, Yahoo and the other major Search Engines.
6. Long Tail Keywords – In the Real Estate Industry sometimes going after the long tail keywords can have a high return.  While you will see less leads, the ones you get will be highly qualified.  Long tail keyword are simply keywords that are very specific.  For example Edgewater New Jersey is an example of a keyword phrase while Admiral’s Walk Edgewater New Jersey Condos  is an example of a long tail keyword.  When people tend to type these into a Search Engine they are regarded as highly qualified since they are looking for such a specific result.  Having several pages of Long Tail Keywords most of the times work better than having a few pages of simple broad keywords.

In the Real Estate market you have a lot of competition in your area.  So being diligent in posting with SEO become vital.  While it might take bit more time, the pay off is going to be the leads it brings in.  If you don’t have the time look towards hiring someone of getting help,  RE/Advantage offers SEO services and can assist you in your SEO campaign as well.

What does your SEO market plan consist of.  Share with us anything you might do that I did not address.

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RE/Advantage specializes in Real Estate Website Design, IDX Solutions, and Internet Technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.

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Thoughts on Link Building for the Real Estate Agent

I know when most of us think about link building we get a bit overwhelmed with just how does one build links?  I constantly talk about how any good SEO marketing plan must contain a good link building strategy for any Real Estate Agent.  So how does one go about building links without becoming lost in the daunting task of trying to get people to link to you.  Here are a few quick tips:

1. Blogs – Blogs are a great way to build relevant links to your website.  Create and maintain a blog and post articles relevant to your website.  Then when they link back to your website you create relevant inbound links.  The more you post the more links you get.
2. Create Lists – People love lists, i.e. Top 10 ways to drive more traffic to your site.  They are generally easy to write and people tend to like to link to them.  I know I do.  How about the Top 10 places to eat in your prime marketing area?
3. PPC – Why not create a PPC (paid per click) campaign on Google perhaps.  Build SEO rich adwords and link to specific pages on your website.
4. Article Websites – Become an authority of your subject matter and post articles to sites such as goarticles.com
5. Pres Releases – Press Releases are a great way to get inbound links as well as get rich content into Google News and other news sources quickly and easily.  We use them all the time.
6. Link Bait – I know this probably sounds a bit weird and maybe a little black hat but Link Bait simply means any content on your website people want to link to.  It can be a funny story, interesting video or perhaps some real good hyper local content.  As a Real Estate Professional write about the community, build a collection of relevant content around your communities and people interested in that area will surely find your content interesting

The one really significant thing that I think you must realize as a Real Estate Agent is that SEO was made for the REALTOR.  Why?  Well because of hyper local content.  Done properly it can bring you lots of success in both the traditional sense and also with long-tail keywords.

What ever you decide to do, Link Building should be a part of your overall SEO campaign.

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RE/Advantage is your source for Real Estate Website Design, IDX Solutions, Blogging, Social Networking, and Internet Technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.

Read Full Post »