RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
RSS feeds push changing content directly to the people who subscribe (or the RSS reader pulls it at regular intervals). So when you have a blog for example that has some great content people want to see, they subscribe to your RSS feed and whenever you add content they get the information delivered right to their PC.
Why RSS? Benefits and Reasons for using RSS
RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site’s email newsletter. RSS feed became popular with the news service originally. For example Yahoo News or Reuters. People would download a FREE RSS reader or use the ones that come with Outlook for example and subscribe to these feeds. Then whenever they wanted to read the news they just loaded the RSS reader. You can also set some readers to download content to your PC so you can view it offline.
RSS Readers – Getting the content
A variety of RSS Readers are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows – integrates with Outlook). There are also a number of web-based feed readers available. My Yahoo, Bloglines, and Google Reader are popular web-based feed readers.
Once you have your Feed Reader, it is a matter of finding sites that syndicate content and adding their RSS feed to the list of feeds your Feed Reader checks. Many sites display a small icon with the acronyms RSS, XML, or RDF to let you know a feed is available.
If own a Blackberry like me you can also download a product called Viigo which turns your Blackberry phone into a RSS reader. It is great and I use it all the time.
So how does this affect a REALTOR?
By blogging or having an RSS feed on your website you can now push content to your home buyers and sellers. By making your content interesting so people subscribe you can now keep those people informed on related subject matter but more importantly you keep your name in front of them at regular intervals.