I think everyone would agree, any website can always use more traffic. Here are a few ways you can try.
PPC advertising is just as the name says. You pay for every click your website receives. So for example if you setup a Google Adwords Account and agree to post a $100 monthly budget and will pay .25 cents for each click and you use your entire budget you know you will have 400 visitors to your site.
You essentially bid on keyword terms. The highest bid gets first on the list. But don’t worry, you always don’t have to be first. As the month goes on, many peoples monthly’s budget runs out and that is where you can creep up the ladder.
The plus to PPC is you get fast results but you also need to make sure you are watching your keywords and bids for maximum effect.
Search Engines are just software programs that try to rank your website based on the content they scan. They use a series of algorithms to give your content a ranking score. Then they compare that score to all the other websites they have in their database and display the results. But content alone is not good enough to determine who is the most relative to a set of keywords. They also try to analyze your link popularity and combine that rating with your content to produce a final determination of your sites relevance. Link popularity is defined by the quality and quantity of inbound and outbound links of your web page. By quality I mean the reputations of the websites that link to you, the titles of the pages that link back to you, the text used to link to your website and a few other factors. By quantity I simply mean the number of links on the internet which point to your website and links which you point to other sites. See my entire post on Link Popularity here:
Most ezines accept advertising. Ezines are online or email newsletters. They are used to build a relationship between a webmaster and a web site visitor, with news, updates, special offers etc. But as always they should have quality content. You place an ad in ezines that are highly targeted towards your niche. Prices depend on the ezine, and also the position of the ad.
Submitting articles is a great way to build back links and web site visitors. Your articles can become ‘viral’ when others want to re-publish them on their sites, or use them in their newsletters. Be sure to include links to your site in the author resource box.
Search Engine Optimization (SEO)
Search Engine Optimization, (SEO), is making web pages attractive or optimize for the search engines. The better optimized your web page is, the higher a ranking it will achieve in the search engines. Most people will not scroll past the first 30 entries and being in the top 10 is the best.
Social Networking has become a powerful allie to the Realtor. Sites such as Active Rain, Facebook, and Twitter are 3 good examples. By partispating within the social network you build relationships with peers and potential clients. It takes a bit of work but most find the payoff is worth it. Give it some time and soft sell your point.
Signup for a free blog at WordPress.com or blogger.com and begin to establish your presence on the Internet. Today blogs complement your website. Typical blogs for the Realtor focus on community and/or tips and advice to the home buyer/seller.
These are just the tip of the iceberg but a good start. I hope these will help you in your quest to drive traffic to your website in the future.