Social Networking Update By Bennie Henderson

As a Web site developer and marketing professional, I teach REALTORS® how to effectively market themselves on the Internet. It was only a few years ago when all you needed was a picture of yourself, a short bio and link to your listings. The times have changed a bit since then. You now need to enhance your web presence by integrating Social Networking as part of your marketing plan. I often refer to this as the solar system approach. Think of your main web site as the sun. You need to create the little social networking sites like stars or planets that will revolve around your site and drive traffic to it. You will create new relationships as well as maintain contact with past clients and also build a referral base with REALTORS® throughout the world.. I have received calls from agents, and brokers thanking me as they have not only enhanced their search engine rankings, but have also received referrals and leads. Recently a REALTOR® in Florida, referred a $2.1 listing as a result of her presence on Facebook.

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Social Networks

I've recently learned the importance of social networking through out the Real Estate industry. While working hand-in-hand with my boss I have come to see why blogging and using Facebook, Twitter and other networking sites has grown in popularity since a year or two ago. Many people, especially Real Estate agents/offices use these social networking avenues to appeal to a younger generation - one that is utterly technologically driven.

Web Browser Roundup

The Internet is constantly evolving. New technology appears (and sometimes disappears) faster than most of us can keep up with it. It's hard to imagine that only a little over a year ago most of us thought a "tweet" was merely the noise that a bird makes. Now, not only do we have to keep up with the latest trends and technologies, but we must keep our eyes on the vessel that we navigate the vast ocean of the Internet. I speak, of course, of the web browser. For many, it's known simply as "the big blue 'E'," and for others it's the centerpiece of their computer's desktop. Whatever you may call it, the web browser is one of the most important pieces of software on computers today.

Getting Inbound Links

Any good SEO strategy includes link building and any good link building strategy includes getting the sort after inbound links. I often get questioned how does one get good inbound links, after all why would someone link to my site if I do not reciprocate back? Here are some ways you can build your inbound link count. Some are fairly easy to do while others take some effort. After all if no effort was involved everyone would do it.

Writing Good Content

Writing quality content for your website is one of the most effective ways to enjoy a successful on line presence. This success comes not only in terms of SEO (Search Engine Optimized) content but good quality content shows your visitors you are an authority. Once you become an authority people will see you as a source of information.