Any good SEO strategy includes link building and any good link building strategy includes getting the sort after inbound links. I often get questioned how does one get good inbound links, after all why would someone link to my site if I do not reciprocate back?
Here are some ways you can build your inbound link count. Some are fairly easy to do while others take some effort. After all if no effort was involved everyone would do it.
Remember that the Internet is based on content and the success of the Web is built upon the proliferation of accessible information. If you build a website with information people want, they will come. If you build good content people will then want to link to it. But always be mindful of not getting into link spamming or placing links on sites that practice the same.
So what are some of the ways you can build some good inbound links.
- Place your links on directories
- Join social networks such as Facebook, LinkedIn, Active Rain, etc.
- Write articles in enzines
- Create pages in hub sites such as Squiddo or Hubpages
- Use Yahoo or Google news
- Embed links in video’s you post to YouTube
- Use Microblogging such as Twitter
- Of course set up your own Blog
Another interesting way to get your links out is allowing people to easily bookmark your pages. Services such as “ShareThis” provide code to put on your webpages which visitors can click on and book mark your webpage on major social media sites. Write good content and people will bookmark you.
Press Releases are another great way to get your links out. Services such as PR.com allow you to post a press release for a reasonable fee. When you create a release you can then add your link. They also offer a free service but you do not get the luxury to add your link. But even the free release will be picked up by Google News and be broad-casted.
Try setting up alerts on your keywords and when you get hits, examine the source and then comment on the sites if you can. Much of the news comes from Blogs so you can then comment on the Blog. Good relevant comments will ensure the Blog master will publish your comment.
Don’t forget the simple ways too. Within your profession you have established relationships with Mortgage Brokers, Appraisers, Home Inspectors, etc. Why not ask for a link to you on their website. The very least is you can get a reciprocal link on a relevant site.
Link building is a evolving process and you never really stop trying to build links. Even if you participate in social networking, blogging, etc. on a regular basis you will begin to see your link count go up. Remember good content is the key for good link building. Have a site that becomes an invaluable resource and build upon that.