As a Web site developer and marketing professional, I teach REALTORS® how to effectively market themselves on the Internet. It was only a few years ago when all you needed was a picture of yourself, a short bio and link to your listings. The times have changed a bit since then. You now need to enhance your web presence by integrating Social Networking as part of your marketing plan. I often refer to this as the solar system approach. Think of your main web site as the sun. You need to create the little social networking sites like stars or planets that will revolve around your site and drive traffic to it. You will create new relationships as well as maintain contact with past clients and also build a referral base with REALTORS® throughout the world.. I have received calls from agents, and brokers thanking me as they have not only enhanced their search engine rankings, but have also received referrals and leads. Recently a REALTOR® in Florida, referred a $2.1 listing as a result of her presence on Facebook.
Below are some of the most popular social Media applications being used:
o Facebook, with over 150 million active users in its promotional material, provides a forum to post photos and videos, write longer pieces such as a recent trend of listing “25 random things about me,” and create and support causes and groups.
o Twitter is essentially a shorthand version of Facebook, allowing entries of up to 140 characters, which are often used to post links to other Web sites of interest.
o LinkedIn is a professional networking site, where people can build up networks of work-related connections and write recommendations for colleagues looking for employment.
o Slideshare is great way to post presentations and documents.
o Flickr allows you to create photo galleries and tag each photo.
o WordPress is an outstanding way of sharing your thoughts and shows your clients that you are tech-savvy.