Social Media Optimization (SMO) – Is it the new buzz word?

I know many of you are very familiar with SEO (Search Engine Optimization) but the new guy on the block relatively is SMO (Social Media Optimization). While both share many of the same tactics there are a few things you need to consider when optimizing your Social Media campaigns.

A picture is worth 1000 search results

Google has been creating a bit of a buzz by rolling out barcode decals for local businesses. Google's immediate plan is to have local businesses sign up for Google Local Business Center to become eligible for this program, create their business listing on Google, and then they would receive a decal they can put in their shop window that would have a bar-code people can scan with their smart-phone to view more information about that business on their Favorite Place Page.