My List of Top 5 Real Estate Marketing Tools/Sites

I’ve compiled a list of useful Real Estate tools/sites that REALTORS® and consumers can benefit from when buying or selling a home. The internet is quickly becoming the most popular real estate marketing and information resource today and many companies have come up with tools that makes the home buying/selling process easier. Below I have included some useful internet tools that will assist both the real estate professional as well as the real estate client throughout the home buying/selling process.

Zillow is basically a real estate-centric information source. This website helps home buyers, sellers and renters as well as real estate agents, mortgage professionals, landlords, and property managers find and share information about homes, real estate, and mortgages.  Zillow exclaims that they are about “empowering people with data and information!”.  They have a feature called Zestimates which are Zillow’s home valuations for estimated market values.  I have heard some mixed emotions on the accuracy of this from people throughout the country but as a consumer tool it can be valuable.  Zillow claims to always be improving it.

Trulia another real estate portal offers some very comprehensive estate market guides for different areas. It is a quite nice tool that allows you to track trends and acquire statistics on different areas to see what the activity is like in different markets. provides aerial photos of neighborhoods that you are searching. This site combines visual data with market data. It also includes other useful information on boosting your home’s appeal, making an offer on a home and more.

AcitveRain is a social networking website for the real estate professional. This sit “empowers the real estate professional and as an extension empowers the consumer.” ActiveRain was created to connect REALTORS® and consumers within the real estate business. Basically, this site is used as a service to develop relationships and increase your sphere of influence as a real estate professional. is powered by ActiveRain and provides an environment where consumers and real estate professionals can create a micro-social networking community. This site is used to discuss local topics such as where to eat, work and play within a particular community.

RE/Advantage Websites and IDX Listing Solutions! In my opinion these are the most important tools on this list. Granted REALTORS® use newspapers, flyers, email blasts etc. but branding yourself to a professional website with an integrated listing search would help generate leads as well as be very useful to Real Estate consumers. RE/Advantage sales representatives and designers help to create intricate yet user-friendly designed websites that entice buyers and sellers to get interactive with a real estate website. On top of the useful marketing aspect of these websites RE/Advantage clients benefit from the comprehensive lead/content management back-end system where they can track leads and keep their website constantly updated! The integrated listing service or IDX solution that are also associated with RE/Advantage websites are the best of whats out there! Providing consumers with an easy way to search local listings from a real estate professionals website and creating an informative based tool for the clients as well as a lead capturing resource for the REALTOR®.

RE/Advantage – As experts in Real Estate web site design, we understand what makes Internet technology work for you and your visitors.  We have been developing real estate web sites, IDX Solutions, Internet tools and marketing strategies since 1997.  No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence.  We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.

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