Educating Real Estate Agents and Brokers

NJ Access, also known nationally as RE/Advantage has been conducting educational seminars to Real Estate Boards and Associations for years.

Our educational seminars will sharpen the minds of your members and offer insightful information on today’s cutting-edge technology trends. We offer many different popular classes, such as:

Web Marketing 101

Geared towards beginners, this seminar is typically 2 -3 hours in duration and covers the following topics:

  • Why do you need a web presence?
  • Registering a domain name(s)
  • Avoid the pitfalls of the “build it and they shall come” approach
  • The do’s and dont’s when building your Web presence
  • What is IDX and why you should add it to your Web site?
  • Do you have a marketing plan in place?
  • Targeting your audience
  • Explanation of search engines and directories
  • Basic search engine optimization tips
  • Introduction to social networking

Taking Your Online Marketing to the Next Level

For the intermediate user this class is generally 2-3 hours in length and will focus on:

  • Measuring the success of your current site
  • Adding IDX to brand your Web Site
  • Search Engine Optimization techniques through good content creation
  • How to get started with blogging
  • The benefits adding various social networking applications as a way of expanding your marketing efforts

Social Networking and Web 2.0 Applications

For our more advanced attendees, we offer a class geared to social networking and Web 2.0 applications. This class is generally 2-3 hours in duration. This class will focus on:

  • Facebook action plan questions and answers
  • Social Media mistakes to avoid
  • What content do I add for my blog?
  • Are you using Twitter to the fullest extent?
  • Integrating video to your Web site using YouTube

Our seminars can be conducted locally at your office or even online. RE/Advantage can help your membership by providing them with knowledge to help them become successful with their Internet marketing.  To learn more about our solutions and any applicable costs to any particular seminar, please contact us at (877) 791-4825 ext. 231 or

RE/Advantage builds and maintains Internet solutions for the Real Estate Industry.  Our flagship products; Agent Central Max, Board Central, and IDX 3.0 all deliver powerful tools to the Real Estate Professional.

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