Internet Data Exchange Revisited
To achieve results when marketing your Web site, you need the proper tools and branding to fit all the pieces of the puzzle. Adding Internet Data Exchange or to some Broker Reciprocity to your site can help you in many ways.
In my monthly seminars, I ask the audience; “Do they have IDX on their real estate Web site(s)?”. Many of these agents and brokers look at me in a puzzled way as they do not even know what IDX is.
In a nutshell IDX (Internet Data Exchange) allows agents and brokers to market properties other than their own on their site. It provides the agent or broker the ability to brand themselves as the source of the listing information and can literally take the web visitor’s property search from hundreds to even thousands of properties to search by. Adding IDX to your existing Web site is a great way to jumpstart your business. If you have a web site and are just adding a link for visitors to search on your broker’s web site or a MLS site, you may be losing a lot of business as the visitor is no longer on your site and worse yet you are exposing them to your competitors.
RE/Advantage has successfully developed IDX solutions for many brokers and agents on a national level. We are proud to say as a result with feedback and valuable insight from many REALTORS and MLSs such as The New Jersey Multiple listings service under the direction of Tina Griffin our solution has helped many Agents and Brokers leverage their MLS data.
IDX Solution Features:
- Leads from web visitors go directly to you
- User friendly MLS search framed within your site
- Property Mapping
- Custom URL searching
- Your visitors can sign up to receive email notifications
- Visitors can save favorite listings and searches
- Lead capture forms
- Display your listings first in a search for prominent exposure
- Create your own specific customizable urls to specific areas for a search
- Listing statistics
- Mortgage calculator
- and more…
While there are many IDX solution providers, we believe our IDX solution has been noted through the industry as user-friendly and robust search solution with features making it easier for your web visitors to view listings.