Long Tail Keywords Power Hyper Local Content

Long tail keywords are the fuel that powers hyper local content for your real estate website—so why aren’t you taking advantage of it to its fullest? Long tail keywords mean hyper relevant content, which can get you more buyers/sellers and more income, read on to learn more.

So what are long tail keywords?

Long tail keywords are very specific variations of root keywords that have lower competition, are more relevant to what the user is searching for and can mean great passive traffic to your website.

What is hyper local content?

It’s content that is, just like long tail keywords, extremely targeted and extremely specific to what the visitor is looking for. Hyper local content is relevant to the visitor’s immediate area in most cases, making the content extremely relevant and valuable. That’s all well and good, but how can you use it to your advantage on your real estate website?

Putting it together…

If you run a blog or a website you should be using long tail keywords to pull in visitors and traffic from people who want hyper local content or any content that is specific to their interests and area. No matter the niche you’re in, especially if you’re in real estate where competition online is fierce, you want to use long tail keywords so you can fight in lower competition search results, get more targeted traffic and get better results—it’s just that simple. Long tail keywords get more traffic in the long run since you can rank more readily for them.

What’s a good example of a long tail word that could draw in traffic? Let’s say you’re in real estate and you want to attract more visitors to your blog or website, instead of trying to attack a high volume, high competition keyword like “real estate florida” you might want to go after a keyword like “real estate in florida keywest homes.” A keyword like this is going to have significantly lower search volume but it will be much easier to rank for and it’s also extremely targeted.

You can choose to either optimize your blog posts for the long tail keywords or simply article market with those keywords to drive traffic. Another good idea is to purchase the domain name as a long tail keyword and build the entire website around the long tail keyword. Your website can then become an authority in the niche or keyword its based around which means better traffic, ranking and it might even become the “go-to” website for your niche (if applicable).

One thing is for certain: if you use hyper local content you will have better success generating traffic and beating your competition. The more saturated the niche you’re in the more valuable using a tactic like long tail words are.

RE/Advantage builds and maintains Internet solutions for the Real Estate Industry.  Our flagship products; Agent Central Max, Board Central, and IDX 3.0 all deliver powerful tools to the Real Estate Professional.


11 thoughts on “Long Tail Keywords Power Hyper Local Content

  1. Excellent points that many people do not know. Another consideration is that once you DO rank for some obscure long tail, then your site now has what the search engines term “authority”. So, go for those long tails that nobody is trying for, and then you can easily get to page one of the three search engines. Submit your sitemaps!

    After you ranked for “how to catch flies with gum wrappers” then you can progress to “catching household flies” and then to “killing house flies” and finally ‘how to get rid of flies”… this last long tail can earn you decent ad money.. as of today when I checked it garners 140,000 searches per month. As you build authority for one term, you will see how much easier it is to receive it for a harder term.

    The first long tail is silly, as is the second, but you can see how you can matriculate into a usuable search term.


  2. I totally agree with your main point of pursuing long tail keywords, but you lost me a bit when talking about setting up separate sites for long tail keywords. That sounds like a lot of extra work, trying to maintain a bunch of different sites instead of focusing efforts on one authority site and letting that site rank well for your long tail keywords.


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