I know a lot of my readers often ask me some quick tips on SEO and good website practices. I have put together some of my favorites here.
1: DO use good content
We always here this, especially from me, CONTENT, CONTENT, CONTENT. If you do nothing else on your website good content not only is a great SEO boost, it makes your website more interesting to your readers. If you become the Content King of your specialty or community, you will get people interested in your area over to your website.
2: DO be dynamic
The Internet and the search engines like Google LOVE new and fresh content. So please go ahead and keep your website ever-changing. Adding fresh content is a great way to increase some SEO value.
3: DON’T use Flash
Flash provides no SEO value and in today’s data driven world and offers little value to a website besides a really cool picture. Search engines cannot index Flash so to a search engine like Google is it empty space.
4: DO use Long Tail Keywords on your website
I spoke about this in a previous post (Long tail keywords power hyper local content) that Long Tail Keywords can fuel some of your website traffic. So including pages using them is a must.
5: DO use Keywords
This goes without saying that you always need to target ALL your pages using keywords you want to be found by. You home page is one of the most important places to do this. Also picking the correct keywords is equally important. You should be selecting keyword phrases that you think people will search to find you like; “Phoenix Arizona homes” or “Bergen County luxury real estate”. Try using Google’s keyword suggestion tool to help you.
6. DO use the robots.txt file
The robots.txt file is used by the search engines when indexing your website. You can use the robots.txt file to give instructions about your website to web robots; this is called The Robots Exclusion Protocol. So for example your can tell the web robots not to index certain pages.
7. DON’T link to low PR websites
When building external links, always try to avoid low Page Rank (PR) or low quality websites. Always try to get links from high quality and authoritative websites. If you are an agent in Colorado, getting links from a Pizzeria in Florida provides little value. The only time this rule becomes gray is when you are building community links. In this case the local pizzeria with a PR of even 1 is fine in this instance.
8. DO use Google Analytics or similar web statics application.
Google offers a free web stats application that you can use to monitor your website traffic and also setup goals to monitor certain events such as when someone successfully completes a CMA form.
9. DON’T plagiarize
I know it seems tempting to copy other people’s content, especially when building community information but this is the WORST thing you can do. It creates duplicate content in the Internet and most search engines will simply ignore yours or even de-value your website. It is fine to use other peoples works as a reference but make your content unique and add your perspective in it. Websites we design at RE/Advantage come with what we terms as “default content” but we ALWAYS tell our clients to CHANGE this content. We put the default content in there so at least you have a starting point and you website does not have 35 blank pages.
While this is not a complete list, it does provide some useful tips to any website owner. If you take nothing else away from this post, remember content should be a major focus for you. Good quality and changing content is always a good practice.