Will Facebook become the “new” Google?

The word “Google” has become such a well-known name, synonymous with Internet searching. Up until recently, searching for something on the internet has been very “horizontal”. You entered a term you were interested in, and you got results. But as the internet is changing and growing, so is the way many of us look for information.

Facebook as a search tool

According to a recent study, we use Facebook as source to reach news and entertainment sites more than we use Google. Here’s a typical example… a friend of yours on Facebook posts a link to a Youtube video. You didn’t search for that video, but because it appeared in your Facebook news feed, you clicked on the video. You liked it so much, that you clicked the Facebook SHARE icon, so now it appears on YOUR newsfeed for your own friends to see. All without ever searching for something using Google. What better way to navigate the wealth of information on the internet — based upon what your friends are watching, reading, or recommending.

Tapping into Friendcasting

As a REALTOR®, you can use Facebook to attract prospective buyers to your web site for relevant property listings and community information. If you then use your Facebook wall to post current topics in the industry, homeowner seminar information, links to videos related to the real estate industry, you are offering your Facebook friends the opportunity to share those posts with THEIR friends. This is key to the Friendcasting concept. In order for this to work, you must post frequently, and make sure it’s information that your Facebook friends would find useful.

Remember – it does take some time and thought into making Social Networking effective for your business. But if you do it right, the rewards are well worth the hard work.


RE/Advantage specializes in Website Design, Blogging Solutions, and IDX Technology for the Real Estate industry. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. We feel that no one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.

2 thoughts on “Will Facebook become the “new” Google?

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