How to Write a Press Release Mini Series – Day Four of Five

Today’s post is about back links.  Just like any an SEO enhanced web page back links are also important for your Press Release.  Creating back links within your press release is a very important SEO tool but there are a few points to keep in mind when creating these links:

1. Guideline to writing a release is 1 link per 100 words

2. Release should be between 400-650 words at best (so 5 links are ideal)

3. What should these links include?

  • Your company name should appear in the content with a link back to your home page
  • Link a targeted keyword or key phrase to a “deep internal” page in your website
  • Link a broader keyword or phrase to your home page as well
  • Always include a fully qualified URL at the end of your release               (ex. http://www.readvantage.com/)

Creating back links within your press release is a very important SEO tools but there are a few points to keep in mind when creating these links:

1. Guideline to writing a release is 1 link per 100 words
2. Release should be between 400-650 words at best (so 5 links are ideal)
3. What should these links include?
– Your company name should appear in the content with a link back to your home
Page
– Link a targeted keyword or key phrase to a “deep internal” page in your website
– Link a broader keyword or phrase to your home page as well
– Always include a fully qualified URL at the end of your release (ex.
http://www.readvantage.com/).

Next up on day five is where to post your releases and we’ll sum everything up.

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