As with many of my posts, I often talk about the need to engage in Social Networking as part of your overall marketing efforts. Many real estate agents and brokers still have one underlying issue. That is, their existing website.
Here are some of the questions I still receive.
- Do I need a website?
- Can I just work the social networking scene in lieu of having a website?
- If I have a website does it make sense to spend my time and money revamping it? Or is my time and money best spent on developing a social media plan of action?
To answer these questions one-by-one:
I firmly believe that it is imperative that agents and brokers should have a strong Web site as a base to supplement their marketing efforts. I have occasionally met a few agents that boggled my mind as they had no Internet presence but they still were very successful. One agent in particular, works with Remax Property Center in Paramus, NJ. His name is Avner Zvulun. I had the pleasure of speaking with Avner. He is not only a great agent, he also possesses a strong drive to succeed. In 2009, Avner closed $17 million ( 55 transactions). After meeting with Avner, he realized that he can take his sales to another level above his outstanding numbers if he can develop a Web site and a social networking plan of action.
The idea of having a social networking plan of action will help, but you should have a Web site as well. The idea is to drive traffic to your site from the various social networking platforms. If done correctly, your site will blossom as a tool for Web visitors looking to get information.
There are many social networking platforms that can propel your marketing efforts. If done so correctly, they can help you engage with new clients. Social Networking also allows you to tap in to new markets. I would recommend that and agent or broker seek the help of a marketing professional when using social networking as it must be setup properly and maintained to gain the most value. The biggest incentive to Social Networking is that it may also drive traffic to your Website. The goal is to link your site back from the various social platforms. Our team can assist you develop a marketing strategy that will meet your needs. We also emphasize the need to constantly maintain these social platforms. One of biggest problems we see is that agents and brokers stop updating their sites which is counter productive to their marketing efforts. That is another reason why our team can help you succeed. RE/Advantage will work with you continually to ensure you are updating your Social networking platforms as well as your main Web site. Continually adding fresh and unique content is the best way to keep visitors locked into you .
When developing your online presence we focus on the following:
- Are you pinpointing your target market?
- How you will find your online audience?
- How you will attract your audience?
- How your will engage with your audience
- How you will bond with your online audience
- How you will build a community of loyal followers
- How you will turn your online audience into clients
RE/Advantage specializes in Social Networking, Blogging, Real Estate Website Design, IDX Solutions, and Internet Technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.