By adding quality articles, resources and tools to your website – you’re not only improving your website interface but your Internet Marketing Program as well! First, by adding new and up-to-date content you are making your website more visible to search engines looking for that fresh content, therefore boosting your websites SEO or search engine optimization. Secondly, you are establishing yourself as a reliable source for local information in your niche. By demonstrating this type of expertise in a specific niche or area you are only confirming that YOU are the REALTOR® your clients have been looking for. Third, by adding these tools and resources you are going to ‘inadvertently’ create an environment the will keep your clients and prospects on your website longer with the information and research you will be providing to them; therefore more of a chance to capture leads.
Resources and tools could include:
- Glossary of Real Estate Terms
- Local Community Information
- Local School Information (please note the ‘local’ before school information)*
- Local Transportation (again please note my usage of the word “local”)*
- Restaurants/Life Style
- Mortgage Calculator and other integrated tools
You can also create a network of partnership between you and your local mortgage brokers, home appraisers and others in related fields. When used properly, cross-marketing can be an effective tool for business growth. You can utilize this form of resource marketing by creating a separate “pitch” page for each professional in your network. (Of course they should be returning the favor as well!)
RE/Advantage makes this easy! Our semi-custom and custom designed websites packages already include local community information and school reports if you choose as well as several tools integrated into our IDX solution like a mortgage calculator, printable PDF brochures and a property map (fueled by Google Maps). And with a user friendly ‘back end’ management system you can access your content pages at your convenience to change and modify your content on your schedule!
*Remember the most important rule of website content, blogging about areas, news articles etc – be hyperlocal! You want to portray yourself as an expert in YOUR niche not in the county or state. There is too much competition for that title, but if you can rise to the title of “REALTOR® of (your niche)” you’ve succeeded in your marketing program!
RE/Advantage specializes in Real Estate Website Design, IDX Solutions, and Internet Technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.