Google has recently released the +1 feature. So what exactly is this?
It is basically a way for someone to “like” an Adword, web page, or Google search result. So for example if Johnny liked how you handled the sale of your house and he “liked” your website he found doing a search, he basically gives you his stamp of approval. In essence you are recommending content to your friends.
Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results.
So if you are in the market to sell your house and want to find an Agent, a +1 could help you out.
In order to use +1 things, you first need a public Google profile. This helps people see who recommended that Agent or that great Hotel. When you create a profile, it’s visible to anyone and connections with your email address can easily find it.
Your +1’s are stored in a new tab on your Google profile. You can show your +1’s tab to the world, or keep it private and just use it to personally manage the ever-expanding record of things you love around the web.
Something new that Google also rolled out is allowing you to place the +1 button on your website. Think of this as kind of the Facebook Like button. So when you “like” the webpage you will now have that like inside of Google’s search results as well as your Google profile so your friend can see it. The +1 like is also smart enough to connect to your Adwords if you used the same URL.
Stay tuned into the RE/Advantage blog this week as I will detail how to add a +1 button to your website!
RE/Advantage specializes in Real Estate Website Design, IDX Solutions, and Internet Technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.