Facebook Removing REALTOR® Profiles

Hopefully by now, many if not all, Real Estate professionals know and understand the importance of expanding their marketing programs to the internet – specifically utilizing social media networks. Facebook has fast become one of the largest platforms used by REALTORS® to expand their sphere of influence and farm leads – but Facebook accounts have not been used properly!

Facebook Business Pages were created for businesses and business professionals to market their services and products independently of their personal profiles. Facebook Terms of Use clearly states that “You will not use your personal profile for your own commercial gain”. Real Estate agents feel that they have kept their personal page, professional enough that they do not need to waste time on a fan/business page – big mistake! So with that said, do you have a business/fan page setup and how effective is it?

Setting up a business/fan page:

  • Go to http://www.facebook.com/pages/browser.php
  • Click the + Create Page button in the top, right hand corner of the page
  • Once you’ve updated your business’ location and added your phone number be sure to upload a photo of yourself, your office or your team/company logo. (if you are creating a community or niche page add a photo relevant to that market –  photo of Main Street, beautiful park, or condo building etc.)
  • Next step is important: be sure to invite your friends! (this will send a request to all the friends you have on your personal profile – it’s great way to initially get the word out about your new fan page!) You can also import a contact list and send requests via email from a spreadsheet etc.
  • Then go to http://www.facebook.com/username/ and claim your username (which will become your unique URL). Look in that second box on the username page – use the drop down arrow to find your recently created page. Be careful – this is a URL, not a title. Don’t use spaces, dashes, or long, difficult to remember words. Keep it short and simple and DO NOT add ‘.com’ at the end!

Is you page effectively used:

  • Does your business page have a welcome screen (which can double as a lead capture system). RE/Advantage’s Facebook Page doubles as a welcome page and lead capture tool – we offer 3 free Facebook tips to like our page.
  • Does it have a call to action
  • Are you properly promoting you/your services/your business
  • Are you posting appropriate content
  • Does your content create feedback

Please stay tuned into RE/Advantage’s Blog – next week we will discuss WHAT and HOW to effectively post to your Facebook Business Page.

RE/Advantage creates custom Facebook Business Pages to brand your business and services. Don’t miss out on our October special!

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