Google recently made a change to its search algorithm that takes into account results that would benefit from the most up-to-date information available. This change should effect about 35% of searches as it tries to determine when you need more up-to-date relevant results.
“If I search for ‘Olympics,’ I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played),” wrote Google Fellow Amit Singhal in a blog post on November 3rd.
“Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type ‘Olympics’ without specifying 2012, I still find what I’m looking for,” he added.
He did note that not all searches need to provide up-to-date results. Searching for a favorite Bolognese sauce recipe does not mean that an older result is not less relevant.
Cases where Google does see up-to-date results as relative are;
Recent events or hot topics: Events that trend on the web immediately like the NFL strike, you will probably want to see the most recent news.
Regularly recurring events: Events that take place on a regular basis like NAR could benefit from up-to-date results. When searching for the “NAR Conference”, it is implied you are probably looking for the most recent event.
Frequent updates: Things that change frequently will also benefit from the most up-to-date results. For example if you are looking for the best digital cameras you are probably looking for the most up-to-date information.
Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.
So how does this affect the Real Estate Agent? It is possible that community information on your website could benefit from new and fresh information. Certainly community events and news probably will be effected. So make sure you keep pages that might be affected by this change, update on a regular basis!