Five “Top 10” Lists for REALTOR® Web Content Writing – Part One

REALTORS® constantly approach me asking for tips on content writing — one of the easiest and most entertaining content ideas are Top 10 lists! I’ve written a two part series on five Top 10 lists that benefit REALTORS® across the board; regardless of you niche and market.

Top 10 Tips for First Time Home Buyers

  1. Do You NEED to Buy: research pros and cons for renting vs. buying
  2. Getting Help: find a REALTOR® that you feel comfortable with
  3. Figure Out Where You’re Going:  keep in mind proximity to your job, schools, highways, shopping etc.
  4. Create Your Lists: begin a “need vs. want” list for your REALTOR®
  5. Get Pre-Approved: not just pre-qualified. Pre-approval is much more thorough and basically states, Lender A will loan you “X” dollars for a house in a specific price range
  6. Educate Yourself: talk to your REALTOR®, ask friends or family members questions, do internet research etc.
  7. Visit Some Properties: nothing will give you a feel for a home like visiting it in person. Have your REALTOR® set up a few showings and enjoy the process. Typically home buyers visit an average of 10 properties before making an offer.
  8. Negotiate the Deal: again talk to your REALTOR® see what they suggest. At one point make an offer contingent on a home inspection (you should know in advance whether you will need to put more time and effort into a ‘fixer-upper’)
  9. Insure your Investment: get home title insurance
  10. Close and Move In: congrats!

Top 10 Staging Transformations

  1. Hide and Seek Bedroom: so you have a “toy/exercise/office” room…GREAT! You can re-purpose that room into a spare bedroom. Create purpose in the buyers eyes.
  2. Update your Bathroom(s): Painting is one of the most cost-effective ways to update your home. You can also repaint or restain old cabinets and add stylish pulls for a modernized look.
  3. Staging your Bedrooms: The best approach to staging is often working with what you already have. If your furniture is in good shape, experiment with various configurations to find one that makes the most of your space.
  4. Update your Patio/Deck: An inviting “outdoor room” with furniture, lighting and accessories adds more useful space to a home, which equals a higher selling price!
  5. Focal Point Faux Pas: Arranging furniture to sell a home takes a different approach than arranging furniture to live in a home. When you first moved in, you most likely positioned your furniture for comfort and convenience. Think of your furniture as a tool for highlighting your home’s best features. (great window, fireplace or other architectural detail)
  6. Cluttered Dining/Living Rooms: De-cluttering and depersonalizing are cardinal rules of home staging. If your home is full of family items and collectibles – home buyers won’t be able to see themselves living there.
  7. Update you Kitchen: This does not mean you need to start gutting your entire kitchen tonight but small updates like new hardware, a new backsplash or even a thorough cleaning can make a world of a difference.
  8. Too…Much…Beige: While neutral colors typically rule when it comes to home staging, don’t be afraid to use small splashes of color to liven up a boring room. (throw pillows, artwork or vases of fresh flowers)
  9. Update your Foyer: The first room buyers see when they walk into your home should be at the top of your staging to-do list. The entryway sets the tone for the entire home.
  10. Reclaim your Yard: You have to keep in mind that curb appeal is an important piece of the home staging process. Remove debris, add colorful plants (season permitting), update light fixtures and/or add a fresh coat of paint to your front door and shutters.

Please follow our blog as I will be posting Part 2 tomorrow!

5 thoughts on “Five “Top 10” Lists for REALTOR® Web Content Writing – Part One

  1. This will greatly help realtors with ideas for their website content. I think clients will love being able to browse for listings and read interesting content like this checklist on the same website.


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