On March 30 Facebook will be changing the way your Business Page appears – mimicking the timeline format of your personal page (or ones you’ve seen). This new page includes a large 850 x 315 pixel cover photo, enhanced admin panel and the ability to highlight and pin important wall posts. But I have to argue, are those enhancements a good enough exchange for custom landing pages and fan gating…I think NOT! Facebook, so far, has taken away the ability for a designer and third party technology companies to create forced landing pages for Real Estate professionals – eliminating a great lead generation AND capture tool for agents and offices.
Although the new cover photo offers a great avenue to wow your ‘like-rs’ there are several rules set forth by Facebook that says your cover photo CAN NOT INCLUDE:
Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as “Get it now” or “Tell your friends”
So with that said what the heck is the purpose of using Facebook for your Real Estate Business now?!
I do think the enhanced administration control panel is a nice upgrade. It allows you to view new likes, who is interacting with your wall posts and easily invite new followers either from your personal account or a third party email platform. This new control panel also allows you to easily track your daily reach and effectiveness of your posts. Facebook also implemented a new feature that allows you to pin and highlights wall posts on your Business Page by hovering over the posts block and clicking on either the pencil or star icons that then appear.
We understand that technology needs to evolve but please give us back our fan gating and landing pages!!