Google recently did yet any upgrade or as I call it another never ending tweak to its search engine. This update specifically targets Webspam or the Black Hat techniques some people employ to artificially inflate their rankings. Some common Black Hat practices are keyword spamming, cloaking, hidden text, or link manipulation.
Matt Cutts, an engineer at Google was quoted saying; “The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”
This change is suppose to decrease rankings for sites that Google believes are violating their existing quality guidelines. So they hope to reward webmasters that employ white hat techniques by using quality content, improving the usability of the site, making sites more compelling and interesting.
Matt also went on to say; “While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.”
While this update sounds perfect Internet Marketer James Schramko fears that this update seems to be targeting on-page anchor text spamming. “So if you have too many instances of a keyword, if it’s in your page title, your first headline, sprinkled throughout the article, and then you link to that page with the same keyphrase over and over again, you’ve probably been hit by Penguin,” he avers. According to him, it is necessary now more than ever for website owners to “de-tune” their keywords.
He also goes onto to say that 20% of your SEO optimization should be geared towards Social Media so make sure you have those social sharing widgets on your website. He also goes on to say that 50% should be geared towards backlinks with the remainging 30% targeted towards on-page SEO.
So while Google’s new Penquin update on the surface seems to be very helpful, the reality is they may still need to do some further tweaks.