Large Brokerage Pulls Out of REALTOR.com

Minnesota-based Edina Realty Inc. is going to remove its listings from REALTOR.com within the next 10 days.

Edina Realty which is a dominating presence in the Minneapolis-St. Paul market announced back in November that it would stop syndicating listings to REALTOR.com, Trulia and other national, third-party listing portals.

Edina cites concerns about the accuracy of listing data published on the sites, and advertisements and lead forms for other brokers’ agents that sometimes appear next to listings.

Edina will instead rely on its own websites and the power of the Internet Data Exchange to syndicate its listings from now on.

See the complete story on Inman News here.

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