The Importance of Monitoring Your Domain Name

As a REALTOR®,  much of your time is spent marketing your services to home buyers and sellers. Many real estate agents and brokers spend thousands of dollars each year to attract potential clients including social media, pay-per-click advertising, revamping your Web site and print media. Behind all of your marketing efforts stands your domain name.

Your domain name is your ultimate Internet brand. That being said, I frequently get calls from agents and brokers with issues of their domain name expiring and they have no idea where it is registered or do not know what their username and passwords are.  Recently, a broker phoned me to tell me that someone took her domain name and was unaware that it had expired nearly 6 months ago. She recently spent $2,500 on a marketing campaign that revolved around her name and was deeply upset that her name is no longer hers.

Another agent contacted me to tell me that they had another party register their domain name and learned that the company is no longer in business.

Here are some basic helpful tips:

  1. When registering your domain name make sure that you keep all records including where it is registered and also your username and password so that you.
  2. Make sure that you are the administrative contact so that you can renew and modify your name.
  3. Make sure your contact information is up-do-date with your registrar including your email address, home or business address, and phone number as most registrars will send you a renewal notice prior to domain expiration.
  4. To obtain information about your domain name and registrar please visit

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