Where Are Your Marketing Dollars Going?

ActiveRain surveyed more than 2,000 Real Estate professionals and concluded that more than 6 in 10 agents have their own IDX website that features listing feeds from a local multiple listing service (MLS). Typically the ‘average agent’ will spend $75/month on their IDX website — so where do these extra expenditures come into play? AND WHY are you paying extra for them??

So let’s look at the numbers:

Software and Technology Tool   

Average Agent Usage

Average Dollars Spent (per month)

IDX website

63%

$75

Contact management/CRM

51%

$73

Email marketing

47%

$40

Listing syndication

41%

$48

Virtual tour software

37%

$49

Single property websites

29%

$41

Marketing strategy

Average Agent Usage

Average Dollars Spent (per month)

Blogging and Social Media

45%

$78

Direct Mail

40%

$108

Lead/Capture Generation

32%

$155

Advertising on National RE Websites

26%

$128

Marketing Personnel Costs

17%

$183

Pay-Per-Click Marketing

16%

$140

Paid Training or Coaching

16%

$78

How does this compare to RE/Advantage Web Solutions:

Now I’ve only outlined a few items to make my point BUT —

  • IDX Website – typical agent would spend $75/month for this (RE/Advantage Website + IDX $59 or less)
  • Contact Management – typical agent would spend $73/month for this (Included in RE/Advantage Website Solutions)
  • Lead Capture – typical agent would spend $155/month for this (Included in RE/Advantage Website Solutions)
  • Training and Coaching – typical agent would spend $78/month for this (Included in RE/Advantage Website Solutions)

SHOW ME SOME WEBSITES!!

REQUEST MORE INFORMATION ON RE/ADVANTAGE WEB SOLUTIONS!!

Complete ActiveRain Survey Infograph – http://activerain.com/real-estate-marketing

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