For the first time, Facebook surpassed Yahoo to make it the second most popular video site on the internet for Jul 2012. According to ComScore, Facebook had just over 53 million unique video viewers in July, beating Yahoo’s 48 million by a small margin. They all have a long way to go to catch-up to Google’s 157 million unique viewers – nearly triple that of Facebook.
What isn’t discussed is where the video content originates. While you maybe on your Facebook page viewing a video someone posted, is that video just embedded from Youtube? Admittedly, watching a video directly on Youtube is a much nicer experience.