Facebook is Still the King of Social Media Referrals

It may not come as a big surprise, but in Shareaholic’s Q4 2013 Report, Facebook accounted for just over 15% of all inbound referrals from social media (including direct traffic, social referrals, and searching) to the over 200,000 sites that are part of the Shareaholic network. This is a 48% increase since September, spread over $250 million unique visitors.

What’s most noteworthy about the new report is how poorly Google + and even LinkedIn are doing, compared to the other social media outlets.  And while Twitter is in 3rd place, it’s growth is relatively flat, and it’s penetration 1/10th of Facebook’s.

We’d love to see how you track your social media referrals and how your site stacks up against Shareaholic’s sampling.

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