REALTOR.com says bye-bye to Internet Portal feeds

REALTOR.com announced that they will no longer feed portals such as MSN and the likes.  Instead they will be focusing on there own infrastructure and building there desktop and mobile products.

“We are no longer focused on Internet portals for traffic acquisition,” said Barbara O’Connor, chief marketing officer of Move, in a statement released from REALTOR.com.

“The growing popularity of searching real estate listings across mobile platforms, coupled with the  success of our brand and social marketing campaigns, has proven to be the most effective and efficient way to attract transaction-ready consumers to our services,” said Barbara O’Connor, chief marketing officer of Move, Inc. “We are no longer focused on Internet portals for traffic acquisition.”

For over 10 years MSN has served up listings from REALTOR.com.  It’s not clear yet if  Zillow, Trulia or other portals like Homes.com will step in and try to provide listing data vacated by REALTOR.com or if they will follow suit and also pull the data and begin to solely focus on their own integrated marketing strategies.

 

 

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