Social networking sites, especially Facebook, are one of the biggest forces behind connecting with clients or perspective clients. If you don’t have one already, we suggest creating a Facebook business page. It’s QUICK, FREE, and EASY and is a great source for growing the client list for your realty company. You main goal through this is to gain “likes” from your fans and continuing to have them return to your page. The more “likes” your page receives the better the odds that your page will be exposed to a wider array of people. Before striving to get more likes you must keep these three points in mind:
- The point of a Facebook page is to convert likers to buyers.
- Your page must be directed to the correct group of people.
- You want to leave them wanting more!
Keeping these things in mind, here are some tips on how to get more people to “like” you.
1. Link your page through other social media sites
Facebook isn’t the only social media site that has the ability to gain you clientele. Sites such as Instagram, Twitter, and Pintrest have just a good a chance as any other site does (how you can utilize all of these sites will be discussed in later posts). Linking your page to any or all of these sites will broaden your reach for possible clients and will gain you more exposure.
One of the most important things you should do is add a link to your Facebook page onto your blog. Blogs are becoming more and more popular because they are a quick way to interact with clients. Posting on your blog daily is a key factor in gaining your clients (or soon-to-be clients) your trust and loyalty. In addition, blogs can be helpful in directing your fan base to go and “like” your page and/or company website.
2. Incorporate the “Like” button onto your company’s website/ emails
By incorporating the “like” button onto your website will allow your online users to easily find your Facebook page and as a result increase their chances of “liking” your page.
If clients or perspective clients have already opted to be apart of your email list, you can have them interact with you on Facebook as well by utilizing your email signature. You can add an icon in your email signature that will alert your contacts to go and check out your page. This is a simple and effective way to share your business page with perspective and current clients.
3. Stay engaged and be interesting
You should always give your fans a way to express their opinion. Whether it be through a poll or a post asking for your fans opinions, giving them a way to interact with your page is a key point in driving visitors to your page. But keep in mind you must ACTIVELY INTERACT. One of the most harming things to your page is to “go ghost” or, in other words, have your fans wait days to get a response from you. Check your page often and get to know your clientele. In doing so you will be able to post more relevant and effective articles, images, or videos to better equip yourself to solve any issue your clients might be having. Along with being available you also have to be visible. In order for more people to visit your page you need to post things at certain hours so that your fans will see them and be willing to share them with their friends and family. Although understandably it is hard if you have both local and international clients, sooner or later you will begin to see a trend and develop a better idea when posts should be posted.
One of the most effective things for realtors is to post stunning pictures of properties in order to drive in comments in likes. People are always more likely to comment or share a picture that seem out of this world. You can also try posting tips or articles to get your audience engaged on the content you want them to see. Try posting tips on finding the right property and see what type of response you’ll receive. Get people talking and wanting to come back for more!
If you have any other tips on how to drive people to your Facebook business page feel free to share- who wouldn’t want people to “like” them?