On Page SEO Talk II

Things have changed a bit since I last spoke about this topic so I am updating my post.

Any Agent or Office planning on developing a website should always consider On Page SEO.  Simply put it is what you should be doing when creating your web pages.  You probably also should be thinking the same thing when tweaking existing pages as well.

On Page techniques predominantly consists of keyword considerations and optimizing your page to take better advantage of the major search engines.

The following suggestions are meant as a guide and the actual weight they carry in your over all rankings in hard to determine. Google and the other search engines use complex algorithms.

Content is King – Google’s has been focusing more and more on good quality and natural content more then highly structured writing where you used to focus on keyword density, proximity and word counts.  While I am not saying you want to ignore your keywords but if you write naturally the keywords will appear on the page anyway.  When you write you should be thinking on generating high-quality content that uses appropriate, relevant keywords and synonyms for those keywords, but focus more on the content than the words themselves.
Social Signals Are Even More Important Now  – Social signals now play even a more important role in your overall search engine rankings.  So if you are not using Social Media, you should.
Being Mobile-Friendly Is A Must – Google has announced on April 21st they will officially look for mobile friendly sites as a major ranking signal for all mobile enable devices.  This is important because most buyers use some sort of mobile device when looking for real estate.
Media Is In – While high quality content is a key ranking signal, this content that also features visual media elements like graphics, images, and video are becoming high performing assets for rankings. Rich text with visual elements gets priority in SERPs over web pages with just text, and video marketing on YouTube can generate a huge amount of link and social sharing traffic for your site.
So make sure your key pages such as your community pages not only have good content but you also integrate images and/or video’s as well.
While this next section is becoming less critical, never the less it is important in your overall SEO practice.
Keyword(s) In Title Tags – The title tag is the line of click-able text which appears in the SERPs for each ranking page. This is also the text which appears at the top of your browser’s window in naming or identifying the page which you are currently browsing. It’s important to work your best (most relevant, highest searched, lowest competition) keywords into your title tags as search engines will consider this over most factors when indexing and ranking your page and in general in determining what it’s about

Keyword(s) In Meta Description Tags: By writing a good description you not only help search engines better understand what your page is about but also lets the people reading your SERP what your page is about. Leaving this blank will force the search engine to write it and that could have disastrous results.

Keyword(s) in Your Heading Tags:  Heading tags let both the search engines and the people reading your page see what information is the most important to you.  People read from left to right and top to bottom, so a good H1 heading tag will be the first text they will see and having your message clear here is vital.

As your write the rest of your page, effective use of the H2 and H3 tags are used to note the less important information but the information you still deem important.

Keyword(s) In Domain Name:  Search engines do give consideration for what is in your domain name.  So http://www.markmenzella.com is not as good as http://www.bergenountyluxuryhomes.com.  The latter more closely defines what your website is about.

Taking this s bit further if you decide to use sub-domains for pages, for example; alpine.bergencountyluxuryhomes.com, this also will help the search engines better understand what your page is about.  On your sub-domains you should be as detailed as possible. While keywords in the sub-domains don’t carry quite as much weight as the top level of the domain, they’re nonetheless important and helpful to Google in identifying what your site is about.

When designing or editing your pages every little bit helps.  Using some of these things I wrote about today will give your pages more visibility to the search engines and also make the reading of the page by your buyers and sellers more interesting.

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