Where Are Your Marketing Dollars Going?

ActiveRain surveyed more than 2,000 Real Estate professionals and concluded that more than 6 in 10 agents have their own IDX website that features listing feeds from a local multiple listing service (MLS). Typically the 'average agent' will spend $75/month on their IDX website -- so where do these extra expenditures come into play? AND … Continue reading Where Are Your Marketing Dollars Going?

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2 Questions to Ask Yourself – Social Media Failure

Let me be the first to say – I feel for you! I cannot image how difficult it must be to sell real estate, raise a family AND be a master internet marketing guru. Every day you’re hit with the NEWEST and the HOTTEST social media craze since the newest and hottest craze yesterday…this post is simply meant to address 2 questions which may ultimately answer your failure with social media.

Blogging for the Busy Agent

Summer is FAST approaching - meaning the market is heating up and buyers/sellers are ready to move! Here is a quick DIY (do it yourself) home repair list to post on your Facebook pages, blogs or even resource pages on your website: Brightening up an old paint job Bring back the aging deck (a project … Continue reading Blogging for the Busy Agent

Real Estate Website Content 101

As a REALTOR® there are many things to consider when writing your web content. Here is my list of Top 5 items to consider for your content: 1. Don’t make common mistakes when writing your web content Spelling and grammatical errors are big problems (save all that 'informal-ness' for your blog!) Remember this is INTERNET … Continue reading Real Estate Website Content 101

RE/Advantage is Now on Pinterest!

Sometimes it is difficult to understand WHY using social media is important and HOW to use it effectively.We've done our research and now RE/Advantage would like to help you use the newest social networking site -- Pinterest! In the past we've conducted seminars on using Facebook, YouTube and Twitter (among other sessions) for REALTORS® and … Continue reading RE/Advantage is Now on Pinterest!

New Features Just Added to Facebook!

We always try to keep you updated with information on trending items in social media and technology for Real Estate - so here is your end of May update! Promoted Posts Before now your reach on Facebook was limited by the scope of Faceook's EdgeRank algorithm - meaning when you posted an update your content … Continue reading New Features Just Added to Facebook!

75 Real Estate Blogging Topics

Twice a month (if not more) I speak with REALTORS® at local boards and MLSs about using social media networks effectively - one major question I get is "WHAT DO I BLOG ABOUT!". So I've complied a quick list for you. My suggestion would be to export this list into a word doc. and create … Continue reading 75 Real Estate Blogging Topics