10 Tips for a Successful Networking Event

I write a lot about how to better improve your virtual presence but today I thought I would write about some grass roots strategies.  For those of you who never attended a business networking event, they are great for making new contacts and in the Real Estate Industry it is all about the people.  So … Continue reading 10 Tips for a Successful Networking Event

Google Tweeks Panda in August

For those REALTORS who take their SEO seriously, this might be of interest to you. Google tweeked their Panda update in August. In June, Google incorporated new data into the algorithm, and launched two data refreshes. Keep in mind that this latest adjustment was just a data refresh. These tend to have a much smaller … Continue reading Google Tweeks Panda in August

Hacker takes down GoDaddy

A malicious flood of network traffic has knocked Internet registrar GoDaddy’s servers offline. With it came tumbling down its website, email, and thousands of websites registered through one of the Internet’s most popular services. A Twitter user quickly claimed credit for the incident going by the Twitter name AnonymousOwn3r. "I'm taking godaddy down bacause well i'd … Continue reading Hacker takes down GoDaddy

Mobile Websites ARE better for Agents than Apps

Real Estate agents looking to take advantage of the growing numbers of mobile buyers will find a website optimized for their market area will be better than an app. While recognized national franchise brands such as Century 21, Weichert or RE/MAX at the corporate level could appeal to an existing customer base with apps, the … Continue reading Mobile Websites ARE better for Agents than Apps

Keeping Ontrack with Facebook

It looks like Facebook might hit the 1 billion user mark this year; so looking over your Facebook strategy could be useful. Here is our basic strategy here at RE/Advantage. Content Strategy - Creating a steady flow of engaging, conversational content is the best approach to being successful on Facebook. Content Grids - Keep an … Continue reading Keeping Ontrack with Facebook

Optmizing Your Real Estate Facebook Business Page

As of March 31st all Facebook Business Pages were converted to the new Timeline format - whether you wanted it or not!  So what exactly does this mean? For one thing you lost the ability to set a default landing page for new followers -- so now it is important that your cover photo and … Continue reading Optmizing Your Real Estate Facebook Business Page

Social Media Tips for the Real Estate Agent

I know as a Real Estate Agent you want to take advantage and leverage all that Social Media has to offer.  I definitely support your quest but I also want to share some tips to help you avoid the over load and confusion of trying to put together a Social Media strategy. Here are 5 … Continue reading Social Media Tips for the Real Estate Agent