Branding & Lead Generation – Does Your Site Measure Up?

Branding and lead generation are the TOP TWO reasons real estate professionals create web presences - specifically websites. Social networking websites are great for business but typically the site is branded (take Facebook for instance) over your profile branding; this is why you must be sure your professional site has effective branding and lead generation/capture … Continue reading Branding & Lead Generation – Does Your Site Measure Up?

Value of a GRI Designation

The Graduate, REALTOR® Institute (GRI) symbol is the mark of a real estate professional who has made the commitment to provide a high level of professional services by securing a strong educational foundation. Buying property is a complex and stressful task. In fact, it's often the biggest single investment you will make in your lifetime. … Continue reading Value of a GRI Designation

Keeping Ontrack with Facebook

It looks like Facebook might hit the 1 billion user mark this year; so looking over your Facebook strategy could be useful. Here is our basic strategy here at RE/Advantage. Content Strategy - Creating a steady flow of engaging, conversational content is the best approach to being successful on Facebook. Content Grids - Keep an … Continue reading Keeping Ontrack with Facebook

Twitter Upgrades – July 2012

Last week Twitter introduced new features intended to make searching the social network much easier. The first - and biggest - addition is search auto-complete. As you can see in this video link, when you begin to type in the search field Twitter will show you some terms that may match your query. This will … Continue reading Twitter Upgrades – July 2012

Where Are Your Marketing Dollars Going?

ActiveRain surveyed more than 2,000 Real Estate professionals and concluded that more than 6 in 10 agents have their own IDX website that features listing feeds from a local multiple listing service (MLS). Typically the 'average agent' will spend $75/month on their IDX website -- so where do these extra expenditures come into play? AND … Continue reading Where Are Your Marketing Dollars Going?

2 Questions to Ask Yourself – Social Media Failure

Let me be the first to say – I feel for you! I cannot image how difficult it must be to sell real estate, raise a family AND be a master internet marketing guru. Every day you’re hit with the NEWEST and the HOTTEST social media craze since the newest and hottest craze yesterday…this post is simply meant to address 2 questions which may ultimately answer your failure with social media.