I spend a lot of time telling my Real Estate clients what they should be doing when thinking about their marketing and SEO effotys. This post will outline what you should be avoiding when working on your SEO. Flash - Simply stated search engines cannot see the content in any Flash file. This makes a … Continue reading What to Avoid for Optimal On Page SEO
Google recently did yet any upgrade or as I call it another never ending tweak to its search engine. This update specifically targets Webspam or the Black Hat techniques some people employ to artificially inflate their rankings. Some common Black Hat practices are keyword spamming, cloaking, hidden text, or link manipulation. Matt Cutts, an engineer … Continue reading Google’s Penquin Update
The phrase 'Organic SEO', or organic search engine optimization, is used to describe the positioning of a website or blog on search engine result pages. The 'organic' part of that term indicates that the rankings that site or blog receives is directly related to the amount of hits/interaction it gets from people searching for that … Continue reading 3 Secrets to Boost your Organic SEO
What is the difference between local SEO and SEO? For the Agent it is the difference between optimizing your website locally rather than regionally or nationally. For example "Florida Real Estate" versus "Miami Waterfront Real Estate". For the Real Estate Agent getting more local, or as some call it 'hyper-local', means focusing your efforts on … Continue reading Local SEO for the Real Estate Agent
Mobile usage on Smart Phones is growing, rapidly. Studies suggest that by 2014 the mobile web browser will be more used than the desktop web browsing. For the Real Estate Industry I think this trend may come sooner -- many home buyers today are always on the go and searching forreal estate from their mobile … Continue reading Do We Need Mobile SEO?
You hear it every day, back links are a major backbone of your SEO strategy. But what exactly are back links and are they really worth it? Back links can be explained as a link that is created (by a person) TO your website BUT that person DOES NOT link back to their site or … Continue reading SEO 101 – Are Back Links Important to my Blog?
Update Your Content and Keep It Fresh and Exciting Adding up-to-date content that is full of useful information for buyers and sellers is important to keep Web site visitors coming back for more. Real estate agents should add useful resource links for community information and schools. Check all your existing resource links and make sure … Continue reading Tips on Keeping (or increasing) Your Rankings on Google