Recently, Facebook has provided its users with specific algorithm changes and at the same time over the past few months users have seen a significant decrease in their page's overall Total Reach- specifically, organic reach. For business pages that are looking to keep their ad budget as low as possible, increasing organic reach is vital. … Continue reading How Can the Real Estate Agent Benefit From Facebook’s Algorithm Changes PART 1
Last week, social media giant Facebook bought the mobile messaging platform WhatsApp for a cool $19 billion. So what does Facebook want with WhatsApp? Well, maybe it's their 450 million users. And they've made it no secret that they want to be the focal point of your daily communications regimen. Recently, Facebook completely "un-bundled" their … Continue reading Whatsapp – is it really worth $19 billion? Facebook thinks so
It may not come as a big surprise, but in Shareaholic's Q4 2013 Report, Facebook accounted for just over 15% of all inbound referrals from social media (including direct traffic, social referrals, and searching) to the over 200,000 sites that are part of the Shareaholic network. This is a 48% increase since September, spread over … Continue reading Facebook is Still the King of Social Media Referrals
First let me define infographics for you -- they are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, businesses can develop and communicate concepts using a single symbol to process information. We've taken … Continue reading Infographics – The Future of Marketing?
Last week Twitter introduced new features intended to make searching the social network much easier. The first - and biggest - addition is search auto-complete. As you can see in this video link, when you begin to type in the search field Twitter will show you some terms that may match your query. This will … Continue reading Twitter Upgrades – July 2012
ActiveRain surveyed more than 2,000 Real Estate professionals and concluded that more than 6 in 10 agents have their own IDX website that features listing feeds from a local multiple listing service (MLS). Typically the 'average agent' will spend $75/month on their IDX website -- so where do these extra expenditures come into play? AND … Continue reading Where Are Your Marketing Dollars Going?
Sometimes it is difficult to understand WHY using social media is important and HOW to use it effectively.We've done our research and now RE/Advantage would like to help you use the newest social networking site -- Pinterest! In the past we've conducted seminars on using Facebook, YouTube and Twitter (among other sessions) for REALTORS® and … Continue reading RE/Advantage is Now on Pinterest!