Active Rain Posts Go Paid

I saw a post on Active Rain today that you can now pay to be the first listed post on the AR home page. These "Sponsored Posts" will be visable for a 24 hour period from 12:00am to 11:59pm. AR claims to receive ~2.5M visitors per month, 85% of that is organic (from SERPS). So you'll get lots of eyes on your post.