When a REALTOR needs to write content two important factors should immediately come to mind. Community and real estate advise. The former will build good local content and the latter will reinforce your role as a professional. You might have heard the phrase "Content King" when talking about writing good content. If your site is the most authoritative site for its subject matter, you will not only draw interested buyers but in all likelihood rank well in the search engines. I wrote a similar post a few months back "Writing Good Content" where I focused on structure. Today I am going to take that a bit further and talk about conceptual ideas when thinking about writing your content.